Domino's and the 'Paving for Pizza' Campaign: A Creative Outdoor Advertising Strategy

A Stunning 3D Outdoor Advertising Campaign

Domino's has revolutionized outdoor advertising with an immersive 3D experience for its Bubble Thick Shakes. This digital ad features an impressive DOOH screen, where interactive bubbles slowly rise toward a straw, capturing everyone’s attention. Domino's creativity has transformed this simple concept into a visually engaging experience, drawing in the audience in a fun and dynamic way, showcasing the power of billboard advertising in OOH advertising.

Benefits of Outdoor Advertising for the Brand and Return on Investment

This campaign highlights the power of outdoor advertising and the impact of large-scale visual experiences in strategic locations. Outdoor media, such as 3D digital screens, provide excellent visibility and help increase brand recognition. In cities like Toronto, where the market is competitive, having a memorable ad can be key to attracting a specific audience. Additionally, for billboard advertising companies, such an innovative campaign helps establish competitive billboard advertising rates and stand out in a saturated market.

How Much Does a Billboard Advertising Campaign Cost?

For brands seeking standout visibility, billboard advertising prices and billboard ad rates can vary significantly, especially in high-traffic locations. In Toronto, the cost of a billboard rental or billboard lease in prime areas can represent a solid investment for impactful campaigns like this one. Depending on the type of billboard and its technology, like the 3D digital out of home (DOOH) ad in this campaign, the costs can fluctuate, making outdoor advertising costs a key consideration in a brand's budget.

Expanding with Transit Shelter Ads and Bus Stop Advertising

Advertising on bus stop shelters or transit shelter ads is becoming an increasingly popular option for out of home marketing campaigns. Brands like Domino's have also explored bus ads and transit advertising in combination with billboards, taking advantage of high-traffic spaces like bus stops to create an omnichannel experience. This approach is ideal for reinforcing out of home media with repeated interactions, ensuring the campaign reaches different audiences.

Inspiring Examples of OOH Advertising in the Current Market

Domino's is just one of many brands using outdoor advertising to deliver innovative brand experiences. From large-scale billboards to transit shelter advertising, brands can take advantage of a variety of media to capture the attention of consumers in public spaces. Furthermore, the growing technology in DOOH ads allows brands to create digital ads that respond to context, adding a level of personalization never seen before in outdoor advertising.

In conclusion, Domino's 3D campaign is a prime example of the potential of outdoor advertising and OOH advertising to attract and connect with people in a memorable way.

 

Why choose BMOutdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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