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Papaya's Immersive DOOH Campaign Redefines Outdoor Advertising

An Immersive Experience with DOOH Innovation

Papaya, the mobile gaming company, has redefined out of home advertising with its creative Swing campaign. The ad, featuring two people on swings soaring above the streets of New York, was captured in-camera and later enhanced with DeepScreen 3D technology on the Piccadilly Lights in London. This bold move demonstrates the power of DOOH (Digital Out Of Home) in creating unforgettable, immersive experiences. By merging traditional outdoor advertising techniques with advanced digital technologies, Papaya has truly raised the bar in outdoor media.

Billboard Advertising Costs and Innovation

Outdoor advertising, especially billboard advertising, has always been a staple for brand visibility. However, with the advent of DOOH and digital billboards, prices can vary significantly depending on location and technology. For instance, the Piccadilly Lights in London, one of the most iconic digital billboards, offers a stunning example of how outdoor advertising can transcend simple visuals to create an emotional impact.

The billboard prices for these kinds of immersive campaigns are typically higher, but the return on investment is often more rewarding. Billboard rental rates, for instance, depend on factors such as location, screen size, and technological features. How much does a billboard cost? It can range from a few thousand dollars for traditional billboards for lease to significantly higher rates for large-scale digital billboards. Billboard advertising rates reflect the reach and effectiveness of these ads, especially when combined with interactive features like DOOH ads.

The Future of Advertising: Out-of-Home and Digital Integration

Papaya's Swing OOH campaign is not just a creative breakthrough; it's also a glimpse into the future of OOH advertising—one that integrates digital and physical spaces. This out of home advertising trend, with DOOH technology at its core, is set to transform how we perceive and engage with billboards. The billboard ad rates might seem high for such campaigns, but the effectiveness of immersive, digital billboard advertising is undeniable. These ads engage audiences in a way traditional media simply cannot.

For brands, investing in such innovative OOH ads can be a game-changer, offering deeper engagement and more memorable experiences. This is the essence of outdoor advertising at its best: creativity combined with cutting-edge technology.

Embracing the Playful Spirit with Papaya

Papaya’s approach with their Play On campaign is more than just about selling a product; it’s about bringing joy and freedom back into people’s lives. As their campaign transcends from New York to London, it invites everyone to embrace play in a whole new way. Through billboard advertising, the brand has made a statement that resonates with audiences across the globe. The use of digital billboards, like those in Toronto, further elevates the billboard ad cost through innovation while staying true to the core of out of home marketing.

Whether it's through the Piccadilly Lights or highway billboard advertising, Papaya has shown that billboard advertising costs are an investment in unforgettable experiences. The outdoor advertising costs involved in such campaigns are offset by the heightened engagement and brand visibility that OOH media provides.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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