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Greenpeace Brazil’s Outdoor Campaign Exposes Climate Reality

When Environmental Awareness Meets Stunning Visual Art

Greenpeace Brazil has launched a breathtaking outdoor advertising campaign titled “What Country is This?” that merges urgency, art, and activism. Through powerful imagery of the Amazon and other regions devastated by climate change, the campaign makes an unfiltered statement: the climate crisis is no longer distant — it’s already here.

The campaign uses OOH advertising (Out Of Home) in monumental formats, transforming São Paulo’s iconic Ibirapuera Park into a large-scale open-air gallery. With billboards, aerial photography, and documentary-style visuals, the project connects deeply with the public — not on a screen, but out in the streets.

A Masterclass in Effective OOH Advertising

What makes this campaign stand out is how it blends visual impact with public space. Greenpeace uses billboard advertising, digital out of home (DOOH) ads, and transit shelter advertising to deliver the message directly to commuters, pedestrians, and city dwellers.

By incorporating billboard rental in high-traffic areas and even spaces like bus stop shelters, the campaign achieves both reach and emotional engagement. It's a brilliant example of how outdoor advertising companies can drive social change with the right message and media.

Thinking of Billboard Advertising? Here’s What to Know

If you're a brand considering this route, you may be wondering: How much does a billboard cost? or What are the billboard advertising prices in Toronto? The truth is, costs vary based on format and location:

  • Traditional billboard ad rates can range from $1,200 to $15,000/month

  • Digital billboards (DOOH) and highway billboard advertising typically cost more

  • Bus shelter advertising and transit ads are great options for targeted urban reach

When calculating billboard advertising cost, you should factor in location, duration, and audience impressions. Greenpeace’s campaign, for instance, gains earned media coverage and public engagement, which multiplies its value far beyond the basic billboard expenses.

Key Takeaways for Purpose-Driven Brands

  • Using billboards for lease in urban spaces allows for emotional storytelling

  • Bus stop ads and transit shelter ads expand reach across commuter hubs

  • A smart mix of DOOH, billboard signs, and digital campaigns maximizes impact

Final Thoughts: Outdoor Media with Purpose

Greenpeace Brazil’s campaign proves that out of home marketing can be so much more than advertising — it can be a public statement. With smart creative, authentic imagery, and bold placement, “What Country is This?” serves as a model for brands looking to engage audiences through OOH out of home platforms.

For those still asking about billboard advertising Toronto, billboard prices, or transit advertising costs — remember: the real value lies in the message you communicate and the change it inspires.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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