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Outdoor advertising's impact on Holocaust remembrance campaign

Powerful messaging through outdoor media

Outdoor advertising continues to evolve as an effective way to communicate important messages to a wide audience. The recent collaboration between the Holocaust Memorial Day Trust (HMDT) and St Luke’s agency shows the power of OOH advertising in spreading crucial awareness. As seen in the UK's most prominent billboard advertising sites, including the Piccadilly Lights, this campaign commemorates the 80th anniversary of the liberation of Auschwitz-Birkenau, the largest Nazi death camp, while highlighting the importance of remembrance.

Leveraging major billboard advertising spaces for a worthy cause

The campaign creatively used DOOH (Digital Out-of-Home) ads to feature an impactful image of a grandfather and granddaughter holding a candle, symbolizing peace and remembrance. This touching visual, shot by renowned photographer James Day, was strategically placed across high-traffic billboard advertising sites in key urban locations, such as major bus stop advertising and transit shelter ads, to ensure maximum outreach. The use of outdoor advertising for such significant social issues has proven to be an effective tool in raising awareness, particularly in the Toronto billboard market, where high-profile billboard ad rates ensure widespread visibility.

Why outdoor advertising is so effective

Outdoor advertising, such as highway billboard advertising, bus stop shelter advertising, and billboard rental, offers businesses and organizations an opportunity to reach large audiences, even in the busiest urban environments. In this case, the billboard ad cost was a small price to pay for the impact and attention the campaign garnered. With billboard advertising prices varying based on location and exposure, the billboard sign cost for high-visibility spots like those in London’s Piccadilly Lights represents a significant investment that can yield powerful results.

The role of digital out-of-home (DOOH) advertising

The use of DOOH ads in this campaign exemplifies how digital screens can create dynamic and compelling displays, making it easier to capture the public’s attention. DOOH has seen rapid growth due to its ability to showcase digital out of home content in real-time. This flexibility makes OOH campaigns not only more engaging but also more adaptable to changing messages and current events. The strategic use of billboard advertising ensures that important messages, like the one in this campaign, reach their target audience effectively and meaningfully.

The cost-effectiveness of outdoor advertising

While billboard ad rates and outdoor advertising costs can fluctuate depending on location and duration, campaigns such as the Holocaust Memorial Day Trust’s demonstrate that the billboard ad price can be worth the investment when the message is powerful enough. By working with outdoor advertising companies like Ocean Outdoor and JCDecaux, HMDT maximized the campaign’s exposure. The investment in billboard advertising and OOH marketing is an essential tool for any brand or cause aiming to leave a lasting impression.

Conclusion

The campaign not only highlighted the importance of Holocaust remembrance but also showcased the billboard advertising cost as a strategic tool to amplify such important messages. OOH advertising is a versatile and powerful medium that can elevate social causes, raise awareness, and drive social change. Whether through bus advertising, digital billboards, or outdoor media, the reach and impact of out of home ads cannot be overstated, making it a top choice

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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