Oreo Cakesters Launch Sweet Takeover in Toronto Metro

A Delicious Statement Through Transit Advertising

In a bold and visually rich metro ad campaign, Oreo has brought its beloved Cakesters back to the spotlight—this time in the heart of Toronto’s TTC. With an eye-catching station domination, the entire subway space was transformed into a mouthwatering tribute to the soft-baked snack, turning a regular commute into a full-on flavor experience.

This campaign is a prime example of how transport ads can cut through the noise and connect directly with audiences in motion.

Metro Ads That Stir Up Cravings

Rather than relying on a single billboard, Oreo immersed TTC commuters in a sea of branded visuals—floor wraps, stair decals, platform banners—ensuring the product wasn’t just seen but felt. This approach elevates standard transit advertising into a storytelling medium where every design element adds emotional weight.

Soft. Sweet. Impossible to ignore.

Why Transit Advertising Still Works

In today’s ad-saturated world, capturing attention in physical spaces still matters. Oreo’s subway campaign is a smart reminder that metro ads offer sustained exposure in a controlled, repetitive environment—ideal for brand recall.

With commuters spending an average of 20–40 minutes in transit daily, placing engaging visuals in that space drives both brand awareness and craving—especially for a product as nostalgic and indulgent as Cakesters.

A Creative Investment With Lasting Impact

While subway station takeovers come at a higher price than typical placements, they offer unparalleled visibility. Oreo’s campaign shows that transport ads, when executed creatively, can do more than just sell—they can create cultural moments.