McCain's Creative Outdoor Advertising Campaign for Fries

The Impact of Billboards in Canada

McCain has revolutionized the outdoor advertising landscape with a campaign that turns billboards, transport trucks, and even plane banners into jumbo coupons for their new Jumbo Crinkle Fries. This creative strategy aims to ensure that no Canadian can miss the opportunity to try the new fries.

Why Choose Outdoor Advertising?

Outdoor advertising, such as billboards and transit ads, offers key advantages over other advertising formats. With massive reach and high visibility, this type of advertising is impossible to ignore. McCain has leveraged these characteristics to maximize the impact of their campaign and attract more consumers.

Strategies Used by McCain

  1. Giant Billboards: McCain transformed traditional billboards in Toronto and high-traffic highways into enormous coupons, grabbing the attention of all passersby and drivers.
  2. Transport Ads: Trucks decorated with discount coupons reinforced the brand’s presence in both urban and rural areas, highlighting the effectiveness of transit advertising.
  3. Plane Banners: The inclusion of promotional messages on airplanes allowed the brand to reach a wide audience at events and high-traffic areas.

Benefits of Campaigns Like This

DOOH (Digital Out-of-Home)

Incorporating digital technology in outdoor advertising significantly enhances audience engagement. While McCain opted for more traditional strategies, combining digital and physical formats in outdoor advertising offers a competitive advantage by creating more interaction with the brand.

Cost-Effectiveness and Exposure

With billboard rental and other formats like bus stop advertising, brands can tailor their campaigns to fit budgets and marketing objectives. The costs of billboards vary depending on location and size, but the return on investment is notable when placed in strategic areas like Toronto or major highways.

Price Comparison in Outdoor Advertising

  • Billboard advertising prices: In Toronto, prices can range from CAD $3,000 to $10,000 per month, depending on the location and size of the ad.
  • Transit ads: Ads in bus stops and shelters usually cost between CAD $500 and $2,000 per month.
  • Highway billboards: On highways, costs can reach up to CAD $15,000 per month due to their high visibility.

Conclusion

McCain’s campaign demonstrates how a well-executed strategy can maximize the impact of outdoor advertising. By using billboards, transit ads, and plane banners, they captured the attention of millions of Canadians, positioning their brand and products as an unmissable option.

If you're interested in learning more about billboard advertising prices, the best locations in Toronto, or how to implement ooh advertising campaigns, check out our guides on pricing and recommendations for billboard rental and transit advertising.

Explore the potential of outdoor advertising and take your brand to the next level!

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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