The One Where They Are on Our Screens. Friends: The Experience is shining across our MTWN and Chelsea Market digital networks—bringing the world of one of the most iconic shows ever into daily real-life moments.
The call to action is simple and immediate: step into the experience, relive the nostalgia, and get your tickets today. It’s a perfect example of how DOOH turns fandom into action—fast.
Why this DOOH placement fits entertainment experiences
Ticketed experiences win when they stay top-of-mind. Digital networks deliver consistent, high-frequency exposure in the exact moments people are out, moving, and ready to make plans.
How ‘Friends-style’ copy strengthens recall
The campaign borrows the show’s signature episode format—“The One Where…”—to make the message instantly recognizable. That familiarity creates an immediate emotional hook, helping the creative land in a split second.
Turning nostalgia into ticket sales
Nostalgia is powerful, but only if it’s paired with a clear next step. Here, the DOOH creative does both: it celebrates the show’s legacy while pushing a direct action—buy tickets. In a crowded entertainment market, that combination is what converts attention into attendance.
Why digital networks outperform static for timely events
With DOOH, campaigns can scale quickly, rotate messaging, and reinforce urgency without waiting weeks for production. That flexibility is ideal for experiences that depend on momentum, scheduling, and a steady flow of visitors.
FAQs about this campaign
What is Friends: The Experience?
An immersive fan experience that lets visitors step into the world of the iconic TV show Friends, with interactive moments and photo-ready sets.
Where is the campaign running?
Across the MTWN and Chelsea Market digital networks.
Why does DOOH work well for ticketed experiences?
High-frequency digital screens reach people in real-life routines and create fast reminders that drive immediate action—like buying tickets.
What’s the creative hook of this campaign?
It plays on a Friends-style title—‘The One Where They Are on Our Screens’—to connect show nostalgia with modern digital OOH visibility.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
