What if a bus shelter could save your night out? In Oslo’s go-to district for dining and nightlife, a local JCDecaux bus shelter was transformed into a tights bar by Pierre Robert.
How a bus shelter became a brand experience
Fully dressed in Pierre Robert’s colors, the shelter invited women to grab a free new pair of tights under the slogan “We got your legs”. A simple idea, executed at exactly the right moment.
Why location and timing made the difference
Placed in Oslo’s nightlife hub, the activation tapped into a real, relatable problem: last-minute wardrobe mishaps that can derail a night out. By showing up when and where it mattered, the brand turned OOH into a helpful service.
Utility-driven OOH that people remember
This wasn’t just visual branding—it was functional. Combining street furniture with product sampling created immediate value, ensuring the brand wasn’t just seen, but genuinely appreciated.
Why experiential street furniture works
When OOH solves a real problem, it earns attention instead of demanding it. Pierre Robert’s tights bar shows how everyday urban infrastructure can become a stage for memorable, human-centered brand experiences.
FAQs about this campaign
What was the Pierre Robert bus shelter activation in Oslo?
A JCDecaux bus shelter was transformed into a ‘tights bar’ where women could pick up free Pierre Robert tights.
Where did the activation take place?
In Oslo’s main district for dining and nightlife.
What was the idea behind the slogan ‘We got your legs’?
It positioned the brand as a practical solution for last-minute wardrobe mishaps during a night out.
Why does this work as experiential OOH?
Because it combines relevance, utility, and perfect timing—turning a bus shelter into a memorable brand experience.
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