Leveraging OOH and DOOH to Boost Flexi Ticket Awareness
Greater Anglia’s latest campaign for its Flexi Season Ticket is a prime example of how out-of-home advertising (OOH) can effectively capture the attention of a diverse audience. With the assistance of Atomic London, the campaign showcases the Flexi Season Ticket as a flexible and cost-effective travel solution. As more commuters seek flexibility in their schedules, the campaign addresses their pain points through humor and relatability, featuring the iconic hare mascot and a playful animation across various OOH platforms.
The campaign’s integration of OOH advertising—including billboards, bus shelter ads, and digital out of home (DOOH)—helps to create a widespread and effective advertising strategy. This mix of traditional and digital out of home ads speaks to the hybrid lifestyle many commuters now lead, positioning the Flexi Season Ticket as the perfect solution. Through a seamless blend of creativity and media, Greater Anglia is tapping into the power of outdoor media to drive awareness and engagement.
Why Outdoor Advertising Works for Greater Anglia
The use of billboard advertising in Toronto, as well as across the UK, plays a significant role in raising awareness for the Flexi Season Ticket. Outdoor advertisements are strategically placed in high-traffic areas, including highways, bus stop shelters, and transit stations, ensuring maximum exposure to commuters. Whether it’s a highway billboard or a bus ad, the campaign maximizes its reach through diverse placements that cater to people on the go.
Billboard advertising prices and billboard ad rates can vary based on location, size, and duration, but Greater Anglia’s campaign demonstrates the value of these investments. When considering billboard ad costs, it’s crucial to think about the potential for widespread visibility and the ability to target commuters who are in need of a flexible travel solution.
A Comedic Twist to a Flexible Travel Solution
The radio spots featuring Dustin Demri-Burns and Doon Mackichan add a unique touch to the campaign, using humor to showcase the unpredictability of life—something commuters can relate to. This approach highlights how the Flexi Season Ticket can alleviate the frustrations of last-minute changes to commuting plans. In a world where OOH and DOOH ads are often seen as static and informational, Greater Anglia’s use of comedy brings a refreshing and personal element to the campaign.
How Digital Out of Home Advertising (DOOH) Takes It Further
The DOOH ads are a game changer in this campaign. By incorporating digital outdoor advertising, Greater Anglia is able to engage audiences with dynamic content that adapts to the time of day or current weather. Whether through digital billboards or digital screens at bus stops, the campaign’s digital aspect allows for a more personalized and interactive experience for viewers.
DOOH advertising has proven to be a more cost-effective solution for advertisers, especially when considering the billboard rental and billboard lease options available. With flexible pricing models, advertisers can choose the best fit for their budget while still reaching a broad audience. The combination of digital billboards and traditional OOH advertising ensures that Greater Anglia’s campaign stays top of mind for commuters.
Maximizing Outdoor Advertising Costs and Effectiveness
The outdoor advertising costs are an essential consideration when planning a campaign, but Greater Anglia’s use of OOH and DOOH platforms shows that this type of advertising can deliver high returns on investment. The billboard prices are well worth it when considering the exposure to large audiences, especially in cities like Toronto, where commuters are frequently on the move. By diversifying its media strategy, Greater Anglia ensures that the Flexi Season Ticket reaches commuters through multiple touchpoints, from bus shelter advertising to digital billboards.
In conclusion, Greater Anglia’s Flexi Season Ticket campaign highlights the power of OOH and DOOH in reaching a broad, engaged audience. Whether it's the billboard ad price, transit ad, or outdoor media, outdoor advertising continues to prove its value in connecting brands with consumers, especially in a world where flexibility is key. With its creative use of humor and strategic media placements, Greater Anglia's campaign is a great example of how outdoor advertising can effectively drive awareness and change consumer behavior.
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