Fisherman’s Friend Transforms Toronto Commutes with Advertising

Turning Daily Commutes into Memorable Experiences

“This is the best #TTC ride I’ve ever had!” This glowing comment is just one of the many positive reactions from Toronto transit riders following Fisherman’s Friend’s recent campaign. The brand leveraged the power of out-of-home advertising and creative billboards to engage with thousands of daily commuters.

Through a bold TTC Streetcar Wrap (complete exterior and interior branding) and the involvement of brand ambassadors, the campaign distributed over 3,800 product samples and recorded 1,500 direct interactions with passengers. This innovative approach redefined transit advertising by turning a simple commute into a memorable brand experience.

Why Outdoor Advertising in Toronto Works

Massive Reach in Key Locations

Toronto’s bustling urban environment makes outdoor advertising a highly effective way to connect with local audiences. Formats like bus shelter ads, transit shelter ads, and TTC wraps ensure constant visibility to thousands every day.

Billboards along highways and downtown areas grab the attention of both drivers and pedestrians.
Bus stop ads and transit shelter advertising offer targeted exposure in high-traffic urban areas.

Interactive and Memorable Experiences

Campaigns like Fisherman’s Friend demonstrate how combining outdoor media with experiential marketing can elevate a simple ad into an unforgettable moment. Offering free samples and creative designs fosters an emotional connection and improves brand recall.

Cost-Effectiveness and Flexibility

Outdoor advertising offers various price points to suit any budget. In Toronto, billboard advertising costs range from $3,000 to $20,000 per month, depending on location, size, and whether the billboard is digital (DOOH). Bus shelter advertising is often more affordable, making it ideal for local campaigns.

Connecting to Billboard Advertising and Costs

While this campaign focused on transit ads, its principles apply to billboards and other forms of outdoor media. In Toronto, billboard ad prices vary significantly, with highway billboard advertising providing excellent visibility for brands targeting commuters. Billboard rental costs depend on factors like location and the length of the contract.

Key Factors Influencing Billboard Costs

Prime locations, like downtown Toronto, command higher prices but offer unmatched visibility.
Digital or Static Formats provide dynamic content options, though at a premium price.
Long-term billboard rentals often come with discounted rates.

Conclusion

Fisherman’s Friend’s campaign is a stellar example of how brands can leverage out-of-home advertising to engage audiences and create lasting impressions. From billboards to bus stop ads, outdoor strategies ensure visibility in high-traffic areas and deliver measurable results.

Are you ready to elevate your advertising game? Explore billboard rates in Toronto or consider innovative formats like digital out-of-home (DOOH) to craft impactful campaigns that resonate with your audience.

Key Terms: billboard advertising cost, transit advertising, outdoor advertising costs, billboard ad price, DOOH, bus shelter advertising, out-of-home media, brand.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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