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Deliveroo and Humantra Launch Interactive Drinkable Billboard

Innovative Outdoor Advertising Campaign Brings Direct Engagement to Consumers

Deliveroo and Humantra have teamed up to create a memorable outdoor advertising campaign that transforms a typical billboard into a fully functional, interactive experience. This groundbreaking initiative took place at City Walk, Dubai, where the companies launched a ‘drinkable’ billboard to engage consumers during Ramadan.

The Creative Concept Behind the 'Drinkable' Billboard

The activation was designed to highlight Humantra’s limited-edition Apricot-flavored electrolyte drink, inspired by a popular Middle Eastern beverage traditionally consumed to break the fast during Ramadan. The billboard, which at first glance appeared to be just another advertising display, cleverly transformed at sunset when a graffiti artist added a bold yellow question mark to the message “just another billboard.” At this point, a hidden door slid open to reveal a dispenser tap, offering passersby a chance to sample Humantra’s new electrolyte drink.

A New Approach to DOOH (Digital Out of Home) Advertising

This innovative DOOH campaign provided an engaging, memorable experience that bridged the gap between traditional billboard advertising and modern digital media. By incorporating digital out of home ads, this advertising strategy allowed brands to directly engage with their audience in a highly interactive and creative way.

Outdoor Advertising at Its Best: Why It Works

When considering billboard advertising in Toronto or any major city, campaigns like this showcase the potential for outdoor advertising costs to be leveraged in a highly effective and creative way. Rather than just paying for space on a billboard sign, brands are creating experiences that connect on a deeper level with their target audience. This type of engagement not only increases brand awareness but also encourages consumer participation, creating long-lasting impressions.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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