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DREAMIES OOH Campaign: Cats Take Over Billboards

Outdoor Advertising That Grabs Attention

When it comes to innovative advertising campaigns, DREAMIES™ Treats has taken out of home (OOH) advertising to a new level with its recent activation in London. The brand has used billboards, combined with three-dimensional DOOH (Digital Out of Home) elements, to capture the attention of pedestrians and strengthen its market presence.

The Impact of the Campaign on London Streets

DREAMIES™'s outdoor advertising strategy was implemented in key locations such as Kingsland Road and Quaker Street in Shoreditch. These areas not only generate high pedestrian traffic but are also ideal for maximizing ad visibility. The billboards featured numerous fiberglass cat figures climbing buildings and clinging to structures to reach a giant pack of treats.

How Much Does a Similar Strategy Cost?

Many brands wonder how much does a billboard cost when considering a similar strategy. Billboard advertising rates vary depending on location and ad type. For example:

  • Billboard advertising Toronto: In this city, a billboard rental can range from $3,000 to $10,000 USD per month.

  • Highway billboard advertising: Prices tend to be higher due to heavy vehicle traffic.

  • Bus shelter advertising: A more affordable alternative that also offers high street-level impact.

For DREAMIES™, investing in outdoor advertising costs has been worthwhile, as the campaign has generated significant buzz on social media and digital platforms.

Creativity and Technology in Outdoor Advertising

The campaign was developed by adam&eveDDB London, in collaboration with out of home media specialists like Essence Mediacom, Jack Agency, and Blow Up Outdoor. Combining physical advertising with a digital strategy highlights the power of DOOH ads in modern marketing.

The Key to Success in OOH Ads

The use of three-dimensional elements and integration with social media has made this campaign a prime example of effective outdoor advertising. DREAMIES™ has successfully reinforced its brand, increased visibility, and created an emotional connection with its audience.

For companies interested in similar strategies, it is essential to understand billboard ad rates, explore options such as billboards for lease, and carefully choose ad locations to maximize the impact of their advertising investment.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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