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Powerful OOH Campaign Boosts Weetabix Brand Awareness

A Smart OOH Campaign That Resonates With Real Life

The iconic cereal brand Weetabix has launched a clever and humorous out of home advertising campaign created by BBH London. By tapping into awkward everyday moments, the campaign transforms them into opportunities to highlight the energy boost that a bowl of Weetabix provides.

Using the recognizable "Have You Had Yours?" line, Weetabix subverts the classic three typing dots — often seen when someone is composing a text — and replaces them with three Weetabix biscuits, suggesting that you need energy to respond to life’s tricky moments.

“A big question requires a big answer, fueled by Weetabix.” — Lawrence Bushell, Creative Director at BBH.

Weetabix Uses Humor and Human Insight to Build Brand Connection

From “Helping your nan with her new phone” to “Accidentally hitting reply all,” the campaign shows that sometimes even two Weetabix aren’t enough. It’s these kinds of relatable scenarios that make this campaign so impactful — and perfect for OOH advertising examples.

The campaign runs across rail and underground locations throughout London using a combination of billboards, bus shelter advertising, and transit shelter ads. By placing these messages in high-traffic areas, Weetabix captures attention when consumers are most alert and on the move.

Media placement was handled by Mindshare, one of the leading outdoor advertising companies, ensuring the brand message reached commuters through effective outdoor media strategies.

Why Weetabix’s Billboard Strategy Works

  • High Visibility: Placed in London commuter stations, these billboards get maximum exposure.

  • Emotional Connection: Weetabix uses humor to create instant recognition and engagement.

  • Brand Building: The consistent “Have You Had Yours?” message reinforces brand identity.

  • Smart Use of DOOH: The campaign leverages digital out of home formats for dynamic messaging.

  • Efficient Spend: Compared to other media, billboard advertising costs can offer long-term visibility at reasonable rates.

This is a standout example for any brand evaluating billboard rental, bus stop advertising, or highway billboard advertising. If you’re asking, how much does a billboard cost or searching for billboard advertising rates, it’s worth considering the lasting impact campaigns like this can deliver.

Thinking About Outdoor Advertising for Your Brand?

Whether you're exploring billboard advertising Toronto, billboard prices in major markets, or even niche placements like bus stop ad formats, the benefits are clear:

  • 24/7 brand exposure

  • High engagement in everyday environments

  • Seamless integration with digital campaigns

  • Great for both product promotion and brand awareness

And with so many formats — from billboards for lease, transit ad spots, to full-scale OOH advertising — there's flexibility for nearly every budget.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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