Béis and Shay Mitchell: A Memorable Pop-Up Activation

How Live Activations and Brand Experiences Strengthen the Impact of Outdoor Advertising Campaigns

The pop-up campaign by Béis in collaboration with Shay Mitchell to promote their new collection "Berry" has captured the attention of thousands by integrating a live activation that generated significant buzz. This activation was not just a fashion event, but also a unique opportunity to create brand experiences in real life (IRL). Attendees had the chance to participate in a fun claw machine to win exclusive brand products, leaving a memorable impression on each of them.

**The Power of Successful Activations: Airport Trays and Other Outdoor Advertising Strategies**

The brand Béis has shown expertise in creating innovative campaigns through activations that seamlessly blend the digital and physical worlds. A clear example of this was the successful Airport Trays activation, which not only drew attention but also effectively used outdoor advertising to provide visibility through billboards and other formats like DOOH. This kind of initiative demonstrates how outdoor advertising can be effectively integrated into urban settings, creating direct connections with consumers and generating valuable content for brands.

The Connection Between Live Experiences and Outdoor Advertising: Boosting Brand Visibility

Using outdoor advertising to enhance brand experiences in events like this has clear advantages. OOH (out of home) advertising and activations in public spaces, such as bus shelters or transit ads, allow brands to connect directly with their audience while engaging with the brand in a memorable way. Activities like the one mentioned not only amplify the brand's impact but also fuel user-generated content (UGC) on social media, strengthening the brand’s digital presence.

Outdoor Advertising in Toronto: What Does Outdoor Advertising Really Cost?

For brands looking to launch outdoor advertising campaigns in Toronto, understanding the costs of billboards and other advertising spaces is essential. Billboard prices vary depending on factors like location, size of the ad, and the type of media. For instance, billboard advertising prices in high-traffic areas such as Highway Billboard Advertising can be significant. Billboard advertising rates in Toronto include expenses from billboard rentals to transit advertising and digital DOOH, which can make the cost of billboard ads vary greatly.

Some of the most common questions include: How much does a billboard cost? and What are billboard advertising rates? The billboard ad prices depend on location, rental time, visibility, and the type of DOOH (Digital Out of Home) advertising chosen.

Why Choose Outdoor Advertising for Your Brand?

Outdoor advertising campaigns offer unparalleled visibility that other forms of advertising can't match. Whether through bus stop advertising or bus shelter ads, or via airport advertising like Béis, brands have the opportunity to reach their target audience in key locations. Moreover, DOOH advertising is on the rise, allowing advertisers access to innovative and digital formats that capture consumer attention in an information-saturated environment.

When considering outdoor advertising for your brand, it’s essential to think about the ROI, as outdoor advertising costs can be high, but the results often justify the investment, especially when considering the reach and exposure an effective campaign can achieve.

Conclusion: How Pop-Up Activations and Outdoor Advertising Can Boost Your Brand

The pop-up campaign by Béis and Shay Mitchell is a perfect example of how to combine live experiences, outdoor advertising, and user-generated content to strengthen the brand and amplify its presence both physically and digitally. This type of advertising activation demonstrates the power of OOH and DOOH campaigns, helping brands emotionally connect with their audience, generate visibility, and increase their media presence.

By integrating these strategies into their marketing plan, brands can fully leverage the benefits of outdoor advertising, ensuring their brand message reaches their target audience effectively and leaves a lasting impression on consumers.

@beis You asked for it (a lot), so we brought it back. Grab our most requested color before it's all picked clean. #berry #fresh #drop #inseason ♬ original sound - Beis Travel

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The Innovative Pop-Up Campaign by Béis and Shay Mitchell

Zanni GA. 03/19/2025

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