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Be More Tullamore: Whiskey Meets Bold Billboard Advertising

Tullamore Dew Embraces Outdoor Media with Local Flavor

The iconic Irish whiskey brand Tullamore Dew has launched its clever new out of home advertising campaign under the tagline “Be More Tullamore.” One standout ad in the brand's hometown reads: "In Tullamore an influencer is whoever picks up the bar tab 🥃".

This campaign highlights the power of localized and witty outdoor advertising, reinforcing brand authenticity and cultural relevance through strategic billboard placements and transit advertising formats like bus stop ads and bus shelter advertising.

A Creative Campaign That Uses OOH Right

Eye-catching billboard ads have popped up across Ireland in cities like Cork, where the creative reads: “The real capital? Sure. But the Real Whiskey? That’s Tullamore.”

This hyper-local messaging not only generates buzz but also strengthens the emotional bond between the brand and its audience—making it a perfect example of effective OOH advertising and outdoor media execution.

Why This Campaign Works: The Power of Billboards and Transit Ads

  • High visibility: Formats like highway billboard advertising, bus shelter ads, and billboards for lease offer unmatched exposure in high-traffic areas.

  • Localized impact: Contextual and city-specific copy builds immediate connection and resonance.

  • DOOH ads: The use of digital out of home allows for dynamic content updates and greater creative flexibility.

Imagine This Strategy in Toronto: A Prime Location for OOH

If you’re considering a campaign like Tullamore Dew’s in Canada, billboard advertising in Toronto is a strong option. Popular formats in the area include:

  • Toronto billboard options across the Gardiner Expressway or Yonge Street.

  • Bus stop shelter advertising near downtown core and high-footfall neighborhoods.

  • Transit shelter ads inside TTC stations.

  • Billboard rental opportunities along highways or urban intersections.

With the right message and placement, out of home marketing in Toronto can deliver powerful results.

Billboard Advertising Costs in Toronto

Wondering how much does a billboard cost? Pricing for billboard advertising rates in Toronto depends on format, location, and duration. Here's a general overview:

  • Billboard ad cost ranges from $2,500 to $20,000 CAD/month, depending on size and visibility.

  • Digital billboard prices (DOOH) offer flexible daily or weekly rotations, ideal for dynamic content.

  • Bus stop ad or bus shelter ad costs start around $500 to $3,000 CAD/month depending on the neighborhood.

  • Transit ad campaigns can stretch across multiple lines and offer scalable reach.

To get accurate billboard rates, you can reach out to outdoor advertising companies in Toronto for quotes based on your goals and desired locations.

Final Thoughts: Authenticity Meets Strategy

Tullamore Dew’s “Be More Tullamore” is proof that smart, locally tailored out of home ads can resonate far beyond the visuals. With creative storytelling, contextual messaging, and bold placement, this campaign shows how to build brand love through impactful OOH and DOOH ads.

Whether you're in Ireland or planning a campaign in Canada, outdoor advertising—from bus advertising to billboards for lease—remains one of the most authentic and effective ways to get noticed.

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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