The city never sleeps… and neither does the countdown. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram. 💫
All eyes on NYC: countdown in the streets
Ahead of showtime, New York becomes a pre-show stage—storefront creative, branded touchpoints and digital countdown assets keep anticipation high in high-traffic corridors.
How to watch
Tune in on Prime Video or Amazon Live, or stream via Victoria’s Secret on YouTube, TikTok, and Instagram. The Pink Carpet starts at 6:30PM ET, followed by the main show at 7PM ET.
IRL extensions at 34th Street
A 34th Street experience hub ties the runway energy to retail and viewing party plans—bridging online hype with in-person moments for fans in the city.
Why OOH + livestream works
OOH builds frequency and talkability where people move. Paired with a multi-platform livestream, it converts street-level attention into global appointment viewing.
FAQs about this campaign
When and where can I watch the show?
October 15, 2025 at 7PM ET on Prime Video and Amazon Live, or Victoria’s Secret’s official YouTube, TikTok, and Instagram channels.
Is there a pre-show?
Yes. The Pink Carpet begins at 6:30PM ET before the main show.
What OOH activity supports the countdown?
NYC storefront and public touchpoints are used to amplify the countdown, alongside an in-city 34th Street experience hub tied to viewing party plans.
Who’s performing this year?
An all-female lineup including Missy Elliott, Madison Beer, KAROL G and TWICE has been announced.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
