Take your favorite game to the streets—and to new heights. With Tetris x Red Bull, everyday bus shelters become playable gaming zones that turn wait time into pure fun and brand engagement.
What makes these bus shelters a landmark moment?
They’re playable billboards: street-level screens invite passersby to play Tetris right where they stand. It’s snackable, joyful, and instantly shareable—an experiential twist on DOOH that people actually line up for.
How does the gameplay work on the street?
The shelter’s interactive panel prompts a quick round of Tetris—simple controls, fast feedback, and a visible score to spark friendly competition. A QR prompt can extend the moment (leaderboards, perks, or content), while clear cues keep play short so the flow on the sidewalk stays smooth.
Why does this matter to commuters and the city?
It transforms routine moments into delight. People stop, smile, and engage—with each other and the brand. That creates community energy on the corner and a memorable touchpoint that lives beyond the location through social posts and conversations.
How does this echo classic OOH impact?
Like high-impact OOH, the shelters deliver visibility and frequency—but they also add active participation. Longer dwell time, measurable actions (plays, scans, redemptions), and earned media make this a standout blend of DOOH and experiential.
@redbull & suddenly it all fell into place, block by block 🤝 the iconic game now with wiiings, play your way to Dubai at redbull.com/tetris 🤝: @tetrismobile #redbull #givesyouwiiings #energydrink #tetris ♬ original sound - Red Bull
FAQs about this campaign
What is the Tetris x Red Bull bus shelter activation?
An interactive OOH experience where bus shelters become gaming zones, letting people play Tetris on the street.
How does it work?
A street-facing screen or panel enables quick, touch- or button-based play with instant scoring and simple prompts to keep traffic moving.
Why is it effective for OOH?
It increases dwell time, creates memorable interactions, and drives earned media via UGC and social sharing.
How can it be measured?
Engagement metrics like plays, average time-on-screen, QR scans, redemptions, and social mentions provide clear performance signals.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
