Sustainability Trial: oOh!media Leads Outdoor Advertising Innovation

oOh!media's Sustainability Initiative in Outdoor Advertising

oOh!media has announced an exciting trial to investigate sustainability in the outdoor advertising industry.

Energy Consumption Reduction and LED Technology

In a bid to lead the Outdoor Advertising industry towards a more sustainable future, oOh!media is launching a trial to assess the impact of reduced energy consumption on its large format digital network. The trial will commence on July 2nd with the blackout of 70 LED billboards across Australia from 1 am to 4 am over a six-month period.

Benefits of the Initiative

This trial aims not only to reduce energy consumption but also to drive the transition to renewable energy sources. LED technology enables lower power consumption during blackout hours, demonstrating an estimated energy saving of 6% in initial tests conducted in Sydney.

Impact and Sustainable Future

The trial marks a significant step towards oOh!media's commitment to sustainability. By investing in LED technology and reducing power consumption, the company aims to pioneer sustainable practices in the industry. The initiative is part of oOh!media's broader Environmental, Social, and Governance (ESG) strategy, reflecting its dedication to creating a more sustainable business model.