A refreshing surprise on every corner Fuze Tea lit up Grote Markt in The Hague as JCDecaux enhanced select street furniture with fruity 3D elements, creating an eye-catching, playful visual experience in one of the city’s busiest squares.
What made the takeover stand out?
Tactile 3D add-ons turned everyday media into product moments—bottles and fruit motifs that popped into real space, lifting attention, dwell time, and photo sharing.
How did the experience work?
A coordinated sampling station offered passersby a chilled, on-the-go Fuze Tea—perfectly timed to the moment of peak visual interest. The result: discovery → trial → memorable refreshment.
Why choose The Hague’s Grote Markt?
The square concentrates commuters, shoppers, and tourists—prime footfall for OOH + experiential. Placing 3D near natural flows ensured frequency, talkability, and organic social reach.
Who made it happen?
This success came from @fuzeteaeurope, @cocacolaeurope, @jcdecaux.nl, @wppmedianl, @finallyanagency, and @chase.amsterdam—a multi-partner effort that fused craft, media placement, and live operations.
How does 3D OOH amplify impact?
Like high-impact OOH, 3D installations boost stopping power and memory. Add sampling and you bridge awareness to taste—turning curiosity into conversion on the street.
FAQs about this campaign
What happened at Grote Markt in The Hague?
Fuze Tea activated JCDecaux street furniture with fruity 3D elements and ran on-the-go sampling, creating a playful, refreshing brand moment.
Why was the activation impactful?
3D add-ons boosted attention and photo-worthiness while sampling converted interest into immediate trial—ideal for busy, high-footfall areas.
Who were the key partners?
Fuze Tea with Coca-Cola in Europe, JCDecaux Netherlands, WPP Media NL, Finally an Agency, and Chase Amsterdam.
How does this relate to OOH/experiential?
It combines place-based OOH with tactile 3D and live sampling—maximizing stopping power, word-of-mouth, and brand recall.
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