@cocacola goes giant, local, and unmissable in Belgium. With the new “Made By” campaign, Coca-Cola Belgium highlights nearly a century of history and connection with the country—bringing the story to life on premium Giant Posters across Antwerp, Brussels, and Ghent.
Why does ‘Made By’ belong on Giant Posters?
Because scale meets story. Large-format OOH turns brand heritage into a city-scale statement, ensuring people meet the message where daily life concentrates—busy streets, squares, and commuter flows.
How do premium locations amplify local roots?
By placing the campaign at the centre of city life, visibility becomes cultural relevance. Antwerp’s thoroughfares, Brussels’ iconic corridors, and Ghent’s crowded nodes anchor Coca-Cola’s Belgian story in real, lived contexts.
What impact can brands expect from sites like these?
Reach + Recall + Reputation. High-traffic, premium OOH builds frequency and talkability while reinforcing trust. When the message is locally rooted, the medium makes it tangible.
Who’s behind the rollout?
The Belgian activation is coordinated with @cocacolaeurope and media partners at @wppmedia, ensuring top-tier placements and consistent national amplification across the network.
FAQs about this campaign
What is Coca-Cola’s ‘Made By’ campaign in Belgium?
A locally rooted brand push that highlights Coca-Cola’s history in Belgium, amplified through premium Giant Posters in Antwerp, Brussels, and Ghent.
Where is the campaign running?
In central, high-traffic locations across Antwerp, Brussels, and Ghent—busy streets and squares where OOH has maximum visibility.
Why use Giant Posters?
Scale and placement deliver immediate impact, strong recall, and a tangible sense of local presence in the heart of city life.
Who collaborated on the activation?
Coca-Cola Europe in collaboration with WPP media partners to ensure premium sites and national amplification.
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