Does this stand make our popped corn look big??? 🍿 Shoutout to every New Yorker who swung on by for a taste of EVOO Popcorn this week! Next up, a national tour?
How did EVOO Popcorn pop onto the NYC scene?
With a bold question and a bigger stand. EVOO Popcorn set up a giant outdoor pop-up in the heart of New York City, mixing humor, flavor, and oversized OOH design.
Why does this stunt work for OOH?
The activation blends experiential marketing with classic OOH presence. It’s visual, interactive, and built for both in-person engagement and online sharing—an ideal formula for modern brand storytelling.
What’s next for EVOO Popcorn?
After a buzzing week in New York City, EVOO teased a national tour, bringing its playful OOH activations and flavorful experience to new cities across the U.S.
FAQs about this campaign
Where did EVOO Popcorn launch its activation?
In New York City, where a massive popcorn stand invited locals to stop by and taste freshly popped corn.
What made the activation unique?
Its oversized design and playful tone—‘Does this stand make our popped corn look big?’—created humor and visibility.
Was there sampling involved?
Yes, New Yorkers enjoyed free popcorn samples throughout the event, connecting flavor with fun and brand recall.
Is EVOO Popcorn planning to expand?
Yes, the brand hinted at a potential national tour after the successful NYC activation.
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