Purely Elizabeth’s Outdoor Campaign Drives Brand Growth

Purely Elizabeth Launches First Large-Scale Outdoor Ad Campaign

Purely Elizabeth, a disruptive brand in the granola and breakfast foods category, has launched its first large-scale advertising campaign. This comes after an impressive 56% year-over-year sales growth in the first quarter. The campaign, titled "Savor the Start," focuses on how small choices can fuel larger transformations, a message that resonates deeply with its audience.

Purely Elizabeth’s Outdoor Advertising Strategy

The Purely Elizabeth campaign is a mix of connected TV, online video, audio, and outdoor advertising (DOOH) across key markets like Los Angeles, Chicago, Seattle, Denver, and Boston. The use of billboards and digital outdoor displays ensures that their message reaches a wide audience, enhancing the visibility of their brand during peak times of the day.

The campaign doesn't just focus on the product itself, but on how it can enhance the daily well-being of consumers. Billboards and simple digital outdoor ads highlight the organic ingredients of their products, using phrases like "We made it from scratch so you don’t have to" and "Savor the Start."

Partnership with Goop and Its Impact on the Brand

Purely Elizabeth has also partnered with Goop, the wellness brand founded by Gwyneth Paltrow, to feature its Organic Ancient Grain Original Granola on goop.com, in Goop stores, and as part of an exclusive Goop Kitchen menu. This partnership positions Purely Elizabeth within the wellness market, appealing to health-conscious consumers seeking nutritious, natural products. Such collaborations strengthen emerging brands in a competitive space like wellness.

Outdoor Advertising and Purely Elizabeth’s Success

Purely Elizabeth's campaign reflects a growing trend in the use of outdoor advertising and DOOH by brands looking to expand their reach and connect emotionally with their audiences. As seen with other breakfast brands like Quaker and Thomas' Breakfast, outdoor advertising with billboards and digital displays allows companies to highlight the importance of breakfast in daily life. This has led to increased campaign effectiveness, solidifying Purely Elizabeth as a leading brand in its category.

Similar to Quaker, Purely Elizabeth uses impactful visuals and emotional messaging to showcase the benefits of starting the day with a healthy breakfast. By integrating outdoor advertising with digital campaigns, the brand has struck a perfect balance between tradition and modernity, ensuring its presence in the competitive health food market.

Conclusion: Outdoor Advertising Campaigns Transforming Brands

Purely Elizabeth’s first large-scale campaign marks a milestone for the company, not just due to its explosive growth, but also for its ability to communicate important messages through outdoor media like billboards and digital displays. The campaign’s focus on small choices leading to big transformations embodies the brand’s essence and how it connects with its target audience. By using innovative outdoor advertising tactics, Purely Elizabeth positions itself as a visionary company, much like other major brands in the food industry.

Billboards, DOOH, and other tools within the outdoor advertising ecosystem have proven crucial for driving the success of emerging brands. Companies looking to lead in competitive markets should consider the power of outdoor advertising to elevate visibility and connect with health-conscious consumers.

Relating campaigns like Purely Elizabeth’s to keywords such as billboard, Outdoor advertising companies, and advertising companies near me reinforces how outdoor advertising remains one of the most effective strategies for growing brands.