Lilo & Stitch Hijacks Billboard in Bold Disney Stunt

Stitch Breaks Through: A Disruptive Outdoor Surprise

In a brilliant stroke of guerrilla-style marketing, Disney unleashed Stitch into the real world — or at least onto its billboards. In Los Angeles, a large-format advertisement initially promoting Marvel Studios’ latest project was hijacked by none other than Stitch himself, bursting through the poster and taking over the space.

The move instantly caught fire on social media. Stitch's unexpected entrance wasn’t just adorable — it was symbolic, emphasizing Disney’s push to prioritize its beloved animated classics in the live-action space.

Building Buzz Ahead of the May 23 Premiere

Set to debut on May 23, Lilo & Stitch is positioned as one of Disney’s most anticipated releases of the year. The campaign is part of a larger effort to reignite fan enthusiasm following mixed reactions to previous remakes such as Snow White.

By embedding the mischievous charm of Stitch into a physical advertising takeover, the brand is creating more than visibility — it's generating conversation, engagement, and, most importantly, emotion.

Why This Campaign Works

This campaign taps into nostalgia while employing bold, real-world creativity — exactly the kind of OOH (Out-of-Home) strategy that turns a passive audience into active participants. It shows Disney’s willingness to take creative risks to reassert its storytelling power and captivate audiences young and old.

 

 

Discover the Latest Blogs on Outdoor Advertising in Canada

Unibroue’s Citrus Lager Campaign Brightens Montreal Streets
NEW
06/06/2025
Unibroue’s Citrus Lager Campaign Brightens Montreal Streets
Unibroue refreshes Montreal with a vibrant BIXI station poster for its citrusy new lager — the perfect urban touch for summer.
Read More
Wrangler x Staud Turn NYC Into a Fashion Frontier
NEW
06/06/2025
Wrangler x Staud Turn NYC Into a Fashion Frontier Read More
Kate Spade, Ice Spice, and Charli D’Amelio Celebrate Friendship at Circa LA
NEW
06/05/2025
Kate Spade, Ice Spice, and Charli D’Amelio Celebrate Friendship at Circa LA Read More
Twinings Lights Up London with Sparkling OOH Campaign
06/05/2025
Twinings Lights Up London with Sparkling OOH Campaign Read More
Lancôme and Olivia Rodrigo Light Up NYC with Idôle House Campaign
06/04/2025
Lancôme and Olivia Rodrigo Light Up NYC with Idôle House Campaign Read More
The Ordinary’s SPF Campaign Illuminates Williamsburg
06/04/2025
The Ordinary’s SPF Campaign Illuminates Williamsburg Read More
Ollie’s Skincare Message Shines Bright Outdoors
06/03/2025
Ollie’s Skincare Message Shines Bright Outdoors Read More
Lewis Hamilton and RIMOWA Bring Movement to the Streets of NYC
06/03/2025
Lewis Hamilton and RIMOWA Bring Movement to the Streets of NYC Read More
The Karate Kid Returns: A Nostalgic Kick for a New Generation
06/02/2025
The Karate Kid Returns: A Nostalgic Kick for a New Generation Read More
Nine Perfect Strangers: Hulu’s Mysterious Take on Wellness Culture
06/02/2025
Nine Perfect Strangers: Hulu’s Mysterious Take on Wellness Culture Read More
Müller Bliss Makes a Bold, Delicious Comeback
05/30/2025
Müller Bliss Makes a Bold, Delicious Comeback Read More
Gentle Monster x Bratz: A Futuristic Pop-Up Phenomenon
05/30/2025
Gentle Monster x Bratz: A Futuristic Pop-Up Phenomenon Read More
Nude by Nature Returns to Its Roots with Bold OOH Campaign
05/29/2025
Nude by Nature Returns to Its Roots with Bold OOH Campaign Read More
Essentiel Antwerp and Liganova Bloom in Amsterdam with Tulip Display
05/29/2025
Essentiel Antwerp and Liganova Bloom in Amsterdam with Tulip Display Read More
Clinique’s ‘Activate Your Glow’ Lights Up Amsterdam
05/28/2025
Clinique’s ‘Activate Your Glow’ Lights Up Amsterdam Read More
Dom Pérignon’s Timeless Message Shines in Los Angeles
05/28/2025
Dom Pérignon’s Timeless Message Shines in Los Angeles Read More
Too Faced's Giant Lashes Take Over Madrid
05/27/2025
Too Faced's Giant Lashes Take Over Madrid Read More
Serving hydration and style: smartwater’s soho takeover
Serving hydration and style: smartwater’s soho takeover Read More
Red Bull Takes Digital OOH To New Dimensions
Red Bull Takes Digital OOH To New Dimensions Read More
Gucci Turns SoHo into a Runway with Spring Eyewear Campaign
Gucci Turns SoHo into a Runway with Spring Eyewear Campaign Read More

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files Blogs

January 2024 February 2024 March 2024 April 2024 May 2024