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Laneige Donut Shop: Outdoor Advertising Campaign in NYC

Get ready, New York! The ultimate sugar-meets-beauty experience is rolling into town!

Laneige, the renowned beauty brand, is launching an exciting outdoor campaign to promote their Glaze Craze Tinted Lip Serums. This innovative campaign uses outdoor advertising as its primary strategy, showcasing the power of DOOH (Digital Out of Home) to capture the attention of city dwellers and create an immersive brand experience.

Sweet Surprises and Glazed Moments

Be among the FIRST to try our Glaze Craze Tinted Lip Serums—a deliciously smooth, ultra-glossy tint inspired by the irresistible shine of a fresh, glazed donut! As part of this campaign, billboard advertising plays a crucial role in showcasing the brand’s playful, eye-catching designs. Large billboards strategically placed around New York City are essential for grabbing attention and engaging with the audience.

Through the use of digital out of home media, Laneige is taking its campaign to the next level. The dynamic nature of DOOH ads allows for interactive and animated content, giving people something fresh and exciting to engage with while on the move. This kind of OOH advertising creates memorable experiences and connects deeply with consumers.

The Power of Outdoor Advertising

The benefits of outdoor advertising are undeniable. Whether it’s billboards, bus stop advertising, or transit shelter ads, outdoor campaigns provide a high level of visibility, reaching thousands of people every day. OOH ads are proven to increase brand awareness, and in this case, Laneige’s creative approach is capturing the essence of New York’s vibrant energy.

But what about the cost of such impactful campaigns? Billboard prices in New York can vary based on location, duration, and the type of outdoor media selected. For example, billboard advertising rates in NYC are known for being on the higher end, but the potential return on investment is significant. The cost of a billboard depends on factors like billboard ad rates, size, and proximity to high-traffic areas, but it is often worth the investment for brands that want to make a big impact.

Billboard Advertising: An Investment in Visibility

How much does a billboard cost? The price for billboard rental can range from hundreds to thousands of dollars per month depending on the location. Highway billboard advertising tends to be pricier, but it offers the advantage of reaching commuters and drivers consistently. Similarly, bus advertising and bus shelter advertising are more affordable alternatives that can still offer impressive exposure.

At the end of the day, the effectiveness of OOH advertising—whether it’s through traditional billboards or digital out of home media—cannot be underestimated. Outdoor advertising remains a powerful tool for brands looking to increase visibility and make an impact in high-traffic areas.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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