Quick Answer
To promote Running Man, iQIYI Thailand launched “The Running Billboard,” a mobile OOH installation that travelled across Bangkok’s iconic landmarks.
When Static Isn’t Enough
Bangkok is a city saturated with outdoor advertising. From highways to intersections, billboards dominate nearly every visible surface. In such a competitive environment, placing another static ad would risk blending into the noise.
To launch Running Man in Thailand, iQIYI needed something that captured the spirit of the show itself — energetic, unpredictable, and always in motion. The solution wasn’t to place the message in the city, but to send it through the city.
Introducing The Running Billboard
“The Running Billboard” was a mobile installation that travelled across Bangkok’s most iconic landmarks, including Wat Phra Kaew, Giant Swing, and Democracy Monument.
Instead of waiting for audiences to pass by, the billboard moved through high-traffic routes, turning daily commutes into unexpected entertainment moments. Drivers, pedestrians, and tourists didn’t just see the ad — they experienced it in motion.
Like the show it promoted, the billboard ran. It moved quickly, playfully, and with a sense of chase that mirrored Running Man’s format. In a landscape filled with static visuals, movement became the differentiator.
Turning Traffic Into Spectators
What started as an OOH execution evolved into a citywide performance. The mobile format blurred the line between ambient, experiential, and traditional outdoor media. The installation wasn’t confined to one location; it created multiple touchpoints across the city.
In doing so, it transformed passive exposure into active curiosity. People didn’t simply glance at it — they recorded it, shared it, and followed its route across social media. The concept naturally extended into digital amplification without losing its physical impact.
Movement as Strategy
The campaign demonstrates a critical OOH lesson: in a saturated visual environment, behavior can be more powerful than placement. By embracing motion, iQIYI aligned the medium with the message.
In a city full of ads, the one that ran was the one people chased.
Like the show it promoted, the billboard ran. It moved quickly, playfully, and with a sense of chase that mirrored Running Man’s format. In a landscape filled with static visuals, movement became the differentiator.
Summary
Instead of adding another static billboard to Bangkok’s crowded skyline, iQIYI Thailand and agency Flash Bomber created “The Running Billboard.” Designed to reflect the fast-paced energy of the show Running Man, the mobile installation moved through the city, transforming outdoor media into a performance.
Sources
FAQs
What is The Running Billboard campaign?
It is a mobile OOH activation by iQIYI Thailand to promote Running Man by moving a billboard across Bangkok.
Who created the campaign?
The campaign was created by Flash Bomber for iQIYI Thailand.
Why use a mobile billboard?
Bangkok is saturated with static outdoor ads, so movement helped the campaign stand out and reflect the energy of the show.
Where did the billboard travel?
It passed major Bangkok landmarks such as Wat Phra Kaew, the Giant Swing, and Democracy Monument.
FAQs about this campaign
What is The Running Billboard campaign?
It is a mobile OOH activation by iQIYI Thailand to promote Running Man by moving a billboard across Bangkok.
Who created the campaign?
The campaign was created by Flash Bomber for iQIYI Thailand.
Why use a mobile billboard?
Bangkok is saturated with static outdoor ads, so movement helped the campaign stand out and reflect the energy of the show.
Where did the billboard travel?
It passed major Bangkok landmarks such as Wat Phra Kaew, the Giant Swing, and Democracy Monument.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
Comments
Be the first to comment.