Members of
Glossier Transforms NYC Subway with OOH Beauty

An OOH Campaign That Transforms Urban Routine

Glossier has brought its unique essence to the heart of New York City with an out of home advertising campaign that not only highlights its aesthetic but also redefines how billboard advertising can be used creatively. This OOH activation was launched at the 42nd Street Subway Shuttle, one of the city's busiest transit points, proving how a brand can stand out even in a saturated environment.

By using formats like transit shelter advertising, bus stop ads, and billboard advertising, the campaign blends art and marketing into the urban rhythm, creating a strong visual and emotional impact.

Unexpected Beauty: Glossier’s Outdoor Message

The campaign, titled “Fleur,” offers a subversive and emotional take on beauty. Instead of promoting conventional perfection, Glossier invites audiences to find beauty in the unexpected, turning a simple subway ride into a sensory experience.

Choosing OOH advertising shows a deep understanding of the urban environment and consumer behavior. By capturing attention during moments of commuting or waiting, Glossier maximizes the potential of outdoor media, boosting brand recognition and emotional connection.

What Makes This Campaign Great: Strategy, Reach, and Connection

Strategic Location: The 42nd Street station is a prime spot to reach a diverse and massive audience, similar to the impact of highway billboard advertising or billboard rental in high-traffic zones

Striking Design: Bold, emotional visuals turn each transit space into a branded art gallery

Smart Use of DOOH: Leveraging digital out of home keeps the campaign dynamic, engaging, and relevant

Emotional Marketing: A narrative focused on authenticity and real beauty resonates deeply with modern consumers

Why Choose OOH Campaigns Like Glossier’s?

Outdoor advertising has evolved into something much more than just placing a sign. It’s about creating memorable experiences. Glossier’s campaign is the perfect example of how OOH ads can tell stories, build a strong brand identity, and use public spaces creatively.

In cities like Toronto, similar campaigns can thrive through:

Billboard advertising Toronto
Bus shelter advertising
Transit ad strategies
Billboards for lease along busy roads or highways

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files Blogs

January 2024 February 2024 March 2024 April 2024 May 2024

Share This:

Shares
facebook sharing button Share
twitter sharing button Tweet
gmail sharing button Email
whatsapp sharing button Share
snapchat sharing button Snap
email sharing button Email
sharethis sharing button Share
messenger sharing button Share
linkedin sharing button Share
pinterest sharing button Pin
reddit sharing button Share
telegram sharing button Share
skype sharing button Share