Quick Answer
Ahead of the Kraken film premiere, a giant tentacle-themed OOH installation appeared at Oslo Central Station, transforming a busy commuter space.
A monster arrives in the middle of the city
Ahead of the premiere of Kraken, commuters in Oslo were met with an unexpected sight: giant tentacles appearing in the middle of one of the city’s busiest transport areas. Installed near the central station, the activation transformed a routine commute into a cinematic encounter.
Instead of relying on traditional posters, the campaign uses a physical installation to simulate the arrival of the legendary sea monster. The tentacles appear to emerge from the urban environment, creating the illusion that the creature has surfaced in the heart of the city.
The surprising visual immediately captures attention and encourages passersby to stop, photograph and share the experience.
Turning film promotion into experience
The Kraken installation demonstrates how movie marketing increasingly moves beyond traditional advertising formats. By bringing elements of the story into real spaces, the campaign allows audiences to experience a piece of the film before even entering the cinema.
This experiential approach helps create emotional engagement while reinforcing the scale and spectacle associated with monster films.
The installation also builds anticipation for viewers planning to see the movie on the big screen, where the creature’s full visual impact can be experienced.
Instead of relying on traditional posters, the campaign uses a physical installation to simulate the arrival of the legendary sea monster. The tentacles appear to emerge from the urban environment, creating the illusion that the creature has surfaced in the heart of the city.
A cinematic rollout
The outdoor activation marks the beginning of a broader promotional rollout for the film. Additional experiences are expected, including a large dome projection show inspired by the Kraken universe.
By merging storytelling and public space, the campaign turns everyday environments into extensions of the film’s world. Rather than simply announcing a release date, the installation creates a memorable encounter that brings the monster to life before audiences even reach the theater.
Summary
To promote the upcoming monster film Kraken, a large-scale outdoor installation featuring massive tentacles appeared in central Oslo. The activation turns everyday public space into a cinematic teaser, bringing the film’s creature into the real world and building anticipation before the premiere.
FAQs
What is the Kraken OOH installation?
It is a large-scale outdoor installation featuring giant tentacles placed in Oslo to promote the upcoming monster film Kraken.
Where is the Kraken installation located?
The installation appeared near Oslo Central Station, one of the busiest public transport areas in the city.
What is the purpose of the campaign?
The campaign aims to build excitement for the film by bringing elements of the story into real-world environments.
What makes this campaign unique?
Instead of traditional posters, the campaign uses a physical installation that makes the fictional monster feel real.
FAQs about this campaign
What is the Kraken OOH installation?
It is a large-scale outdoor installation featuring giant tentacles placed in Oslo to promote the upcoming monster film Kraken.
Where is the Kraken installation located?
The installation appeared near Oslo Central Station, one of the busiest public transport areas in the city.
What is the purpose of the campaign?
The campaign aims to build excitement for the film by bringing elements of the story into real-world environments.
What makes this campaign unique?
Instead of traditional posters, the campaign uses a physical installation that makes the fictional monster feel real.
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