TopCashback Launches “Next Level Spending Powers” with AI-Powered Double Joy Campaign

From Cashback to “Double Joy”

Cashback has traditionally been positioned as practical. Sensible. Smart.

But TopCashback is reframing it as something more emotional: joy, multiplied.

The new brand platform, “Next Level Spending Powers,” launches with a high-energy film titled Summon the Power of Joy Joy. The core idea is simple but psychologically sharp: when you buy something you love, you feel a rush. When you later receive cashback for that purchase, you feel it again.

That’s double joy.

Instead of focusing purely on savings percentages or rational benefits, the campaign taps into the emotional afterglow of getting money back. It positions cashback not as a rebate—but as a bonus hit of happiness.

Building a Magical, Multi-Sensory World

To bring this idea to life, Uncharted collaborated with Blind Pig and Chuckles Studios to create a vibrant universe filled with adorable mascots—cuddly kittens, glossy otters, gummy planets—rendered in candy-coloured environments.

Each character began as a hand-drawn illustration, informed by early sketches from the creative team. These drawings were then enhanced with 3D, CGI, and compositing techniques to create depth and tactility.

The result feels soft, immersive, and almost touchable.

Visually, the campaign leans into ASMR-inspired aesthetics: glossy textures, rounded shapes, saturated hues. The sound design complements this with satisfying, sensory cues designed to elicit a physical response. It’s not just about watching joy—it’s about feeling it.

This “sensorial first” approach is deliberate. In a cluttered digital ecosystem, stimulation drives attention.

AI as Creative Collaborator

One of the most interesting aspects of the campaign is how AI was integrated—not as a replacement for craft, but as an amplifier of it.

Custom AI processes were used to generate immersive backgrounds, smooth animation transitions, and tactile textures. Rather than choosing between hand-made artistry and technological experimentation, the team combined them.

Oldest tools. Newest tools.

Together.

AI also played a role in testing. The team partnered with DAIvid, an AI-powered platform that predicts emotional impact, attention levels, and likely performance outcomes. Insights from this testing helped refine the work to maximize memorability and emotional resonance.

In this sense, AI wasn’t just a production shortcut. It was a feedback mechanism—helping ensure the creative delivered on its promise of joy.

Strategy Rooted in Behavioral Insight

The “Next Level Spending Powers” platform is grounded in customer data. Research revealed that cashback carries emotional value beyond its financial utility. It’s not only about saving money—it’s about feeling clever, rewarded, validated.

Additionally, younger consumers—while less familiar with cashback platforms—are highly motivated by new ways to stretch their spending power, particularly in moments of discretionary “treat” purchases.

This is where the platform becomes strategically sharp.

Rather than lecturing audiences about financial prudence, TopCashback reframes itself as an enabler of guilt-free indulgence. You can enjoy the treat—and enjoy it again later.

The messaging shifts from “save more” to “feel more.”

Why It Works

Financial services advertising often leans heavily on logic. Numbers. Proof points. Trust signals.

This campaign chooses emotion.

By building a distinctive magical world—playful, textural, joyful—TopCashback stands apart from competitors who focus solely on utility. The brand becomes associated with delight, not just discount.

And in a category where differentiation is difficult, emotional branding may be the strongest lever available.

“Double joy” is memorable because it reframes something familiar in experiential terms.

Spend once.

Smile twice.