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The Outdoor Media Blog: Tips & Insights for Canada

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Discover the Latest Blogs on Outdoor Advertising in Canada

Can McDonald’s Turn Fast Food Into a Collectible Universe?
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Can McDonald’s Turn Fast Food Into a Collectible Universe?

Mar 26, 2026
McDonald’s launches a trading card campaign with Leo UK, blending nostalgia, gaming culture, and digital collectibles.
Why Is Consistency Becoming a Competitive Advantage in Hospitality?
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Why Is Consistency Becoming a Competitive Advantage in Hospitality?

Mar 26, 2026
Premier Inn launches a nationwide campaign with Leo UK, using OOH to position consistency as a key differentiator.
What Does Hunger Look Like in Public Space?
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What Does Hunger Look Like in Public Space?

Mar 25, 2026
Snickers launches a new OOH campaign across Europe with AMV BBDO, visualizing hunger through bold alter-ego transformations.
How Do You Launch a Weekly Show at Cultural Speed?
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How Do You Launch a Weekly Show at Cultural Speed?

Mar 25, 2026
Saturday Night Live UK debuts with a fast-paced OOH campaign across London, aligning outdoor media with the rhythm of live entertainment.
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