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The Outdoor Media Blog: Tips & Insights for Canada

Discover the Latest Blogs on Outdoor Advertising in Canada

Sarku Japan’s AI-Led Sushi Campaign Sparks Debate in Colombia
NEW

Sarku Japan’s AI-Led Sushi Campaign Sparks Debate in Colombia

Dec 26, 2025
Sarku Japan launched ‘Dale gusto al japonés que hay en ti’ in Colombia using AI-generated visuals to link sushi enjoyment with cultural emotion—prompting discussion around metaphor, identity.
Friends: The Experience Shines Across Digital Networks
NEW

Friends: The Experience Shines Across Digital Networks

Dec 26, 2025
Friends: The Experience is running across MTWN and Chelsea Market digital networks—bringing one of TV’s most iconic shows to life and driving ticket demand with high-impact DOOH.
Duolingo Sparks Buzz by Taking Over Closed Hooters Sites
NEW

Duolingo Sparks Buzz by Taking Over Closed Hooters Sites

Dec 23, 2025
Duolingo ignited digital conversation by covering abandoned Hooters locations across the U.S. with ‘coming soon’ OOH—fueling speculation, memes, and guerrilla marketing buzz.
Varo Bank Proves OOH Performance in 2025
NEW

Varo Bank Proves OOH Performance in 2025

Dec 23, 2025
In 2025, Varo Bank leverages hyper-local OOH advertising to drive measurable lifts in web traffic, app downloads, and consumer intent across key U.S. markets.
More articles

More blogs here

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Mike Garcia      05/31/24     

Coca-Cola's Sales Soar with

Discover how Coca-Cola's strategic partnership with foodpanda revolutionized sales...

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Mike Garcia      05/28/24     

Timex X Adsum MK1/OOH

Do you ever feel overwhelmed by the constant barrage of notifications, the incessant blinking lights, and the ...

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Mike Garcia      05/28/24     

McCafe's Rise and Shine: Golden Mornings Campaign

When it comes to jumpstarting your day, nothing beats the golden moments...

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Mike Garcia      05/23/24     

Shanghai's Snowy Street: The North Face's Takeover

Experience the exhilarating fusion of snow, skateboarding, and...

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Mike Garcia      05/22/24     

Unveiling Caitlin: Gatorade's Ode to a Rising Star

Explore how Gatorade's debut commercial for Caitlin Clark illuminates her...

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Mike Garcia      05/20/24     

Oatly’s Authentic Approach to Purposeful Branding

emphasizing that true purpose can't be strategized but must...

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Mike Garcia      05/17/24     

Exploring Audible's 'Laugh Through It' Campaign

Dive into Audible's 'Laugh Through It' campaign, a comedic journey...

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Mike Garcia      05/16/24     

Blackpool Transformed: Alzheimer's Society's Bold Campaign

Jlzheimer’s Society takes over Blackpool with a hyper-local campaign

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Mike Garcia      05/15/24     

60 Years of Habitat: Design Evolution Celebrated

Join the celebration as Habitat marks 60 years of design innovation with ...

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Mike Garcia      05/14/24     

Homebase Launches Innovative Directional Gardening Billboard Campaign

Homebase's new campaign features billboards tailored for north or south-facing gardens...

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Mike Garcia      05/14/24     

WeRoad Showcases Bucket List Trips in Manchester

The innovative travel brand, WeRoad, known for uniting solo travelers, has recently launched an awe-inspiring outdoor advertising campaign

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Mike Garcia      05/10/24     

Embrace the URjj: Frijj's Tempting Campaign Unveiled

Frijj's enticing campaign urges you to embrace temptation with their irresistible milkshakes. Dare to indulge in the URjj experience!

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Mike Garcia      05/08/24     

Tinder's Inclusive Revolution: Love and Empowerment Unleashed

Tinder's Melissa Hobley reveals at The Drum Live in NYC how the app champions LGBTQ+ rights, with features like Traveler Alert for user safety.

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Mike Garcia      05/08/24     

Decoding Impact: Crafting Unforgettable OOH Campaigns Today

Unlock the secrets to impactful OOH campaigns with insights from industry leaders. Explore creativity, strategy, and consumer engagement.

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Mike Garcia      05/07/24     

Summer Sojourn: Out-of-Home Marketing's Reign

Explore the summer surge in out-of-home marketing, seizing moments of connection amidst real-world adventures and vibrant experiences.

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Mike Garcia      05/03/24     

Linking Growth: DOOH's Martech Evolution Story

Discover how Vistar Media's cohesive martech solution is revolutionizing DOOH, linking growth and unlocking the power of programmatic buying.

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Mike Garcia      05/02/24     

Digital Out-of-Home: Revolutionizing Advertising Landscape

Discover how digital out-of-home advertising is reshaping urban landscapes, captivating audiences, and revolutionizing marketing strategies.

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