Something Wicked has arrived in Times Square. ✨ This @universalpictures corner domination for #WickedForGood captures the magic of the moment as excitement builds for the November 21, 2025 film release.
What makes this corner domination special?
A towering digital spectacular anchors the takeover, supported by three printed displays that span nearly a block. The result is an immersive, multi-surface canvas that turns film buzz into city-scale spectacle.
How is the creative brought to life?
Cinematic motion graphics meet emerald accents and bold typography to evoke the world of Wicked. The mix of digital movement and static scale creates contrast and stopping power from multiple vantage points across the plaza.
Why Times Square for a film launch?
As the world’s most recognizable media district, Times Square delivers unmatched foot traffic, dwell time, and earned social reach. The takeover turns a release date into a live cultural moment that people photograph, share, and remember.
How does the takeover echo OOH performance?
Like high-impact OOH, a corner domination maximizes frequency, visibility, and talkability. It extends beyond billboards by merging place, audience flow, and real-world spectacle—driving organic awareness ahead of premiere night.
FAQs about this campaign
What is the Wicked Times Square corner domination?
A large-scale OOH takeover combining a towering digital spectacular with three printed displays that span nearly a block.
When is the film released?
The campaign builds excitement for the November 21, 2025 release.
Why Times Square?
It’s the world’s most iconic media stage—high dwell time, massive footfall, and unmatched earned reach.
How does this reflect OOH impact?
Corner domination amplifies frequency and talkability—hallmarks of OOH—turning anticipation into cultural presence.
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