In a first-of-its-kind OOH activation, Virgin Media and Netflix brought Halloween to the London Underground—transforming three ticket booths at Waterloo Station into spooky, interactive ‘Stranger Ticket Booths’.
How did Virgin Media and Netflix transform Waterloo?
Working with Transport for London, the campaign turned three actual ticket booths into eerie portals inspired by the Stranger Things universe. A glowing red atmosphere, retro signage, and sound effects made each booth feel like a trip to the Upside Down.
What happened inside the ‘Stranger Ticket Booths’?
Visitors were invited to “take a ticket if you dare” —and those who did unlocked a mystery treat. The immersive stunt blended fear, curiosity, and surprise, creating a memorable Halloween moment in one of London’s busiest stations.
Who made the activation possible?
The ambitious project was executed in collaboration with MG OMD, Grand Visual, and Transport for London, alongside Netflix’s creative team. It took a village to pull off a live activation of this scale and timing—merging OOH, storytelling, and experiential design.
Why does this stand out in OOH marketing?
By transforming an everyday commuter space into an unexpected experience, Virgin Media and Netflix proved how experiential OOH can surprise, delight, and drive massive engagement. It wasn’t just advertising—it was an encounter that people couldn’t forget.
FAQs about this campaign
What is the Virgin Media x Netflix ‘Stranger Ticket Booths’ campaign?
It’s a Halloween OOH activation where three real London Underground ticket booths at Waterloo Station were transformed into mysterious ‘Stranger Ticket Booths.’
When did it take place?
During Halloween 2025, turning Waterloo Station into an eerie, interactive experience for commuters.
Who collaborated on this activation?
The project was a joint effort between Virgin Media, Netflix, Transport for London, MG OMD, and Grand Visual.
How did the campaign engage the public?
Commuters could ‘take a ticket if they dared,’ unlocking a mysterious treat—blurring the lines between physical OOH and live experience.
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