Say meow to your new bestie. 🐱✨🐾
We partnered with Uber and Best Friends Animal Society to bring ‘Uber Showcats’ to life — a pop-up adoption experience that helped cats in NYC, LA, and Nashville find their forever homes.
What made ‘Uber Showcats’ so special?
The activation blended pop culture and purpose, inviting fans to cuddle (and even adopt) kittens while enjoying custom activities inspired by Taylor Swift’s cat-loving persona.
What could visitors do at the event?
Guests crafted custom charm jewelry, played with rescue kittens, and indulged in Swift-style chai cookies and exclusive merch — all wrapped in a cozy, photo-friendly setup perfect for sharing.
Where did ‘Uber Showcats’ happen?
The event traveled through New York City, Los Angeles, and Nashville, uniting local communities around compassion and creativity.
Why does it matter for experiential OOH?
Because emotion drives engagement. Like impactful OOH, ‘Uber Showcats’ delivered visibility, interaction, and storytelling that lives beyond the event itself — proof that empathy can be a marketing superpower.
FAQs about this campaign
What is Uber Showcats?
A pop-up adoption experience by Uber and Best Friends Animal Society helping cats in NYC, LA, and Nashville find homes.
What activities could visitors enjoy?
Guests could cuddle kittens, adopt, create custom charm jewelry, and enjoy Swift-inspired chai cookies.
Where did the event take place?
In major U.S. cities—New York City, Los Angeles, and Nashville.
How does Uber Showcats relate to experiential and OOH?
It’s a feel-good, place-based event designed to generate organic engagement, shareable content, and emotional connection—key traits of experiential OOH.
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