The Ordinary Brings Their Formula to Digital Displays at Billy Bishop Airport in Toronto

The Ordinary is a brand that needs little introduction. With its focus on simplicity and effectiveness, it has managed to stand out in a competitive market. This time, the brand took its innovative formula to the next level with a digital advertising campaign at Billy Bishop Airport in Toronto, using various DOOH (Digital Out of Home) platforms. Let's explore how this campaign transformed the traveler experience and why brands should consider investing in out of home advertising.

Digital Displays and Dynamic Outdoor Advertising

The Ordinary's campaign was a success thanks to the integration of digital displays at strategic points throughout the airport. The use of digital walls, air posters, luggage carousel, vertical posters, and flight information displays allowed the brand to capture travelers' attention at all times. This campaign was entirely based on DOOH ads, showcasing how digital out of home can elevate a brand's visibility and engagement to the next level.

In a world where competition is fierce, outdoor media offers a unique platform to connect with a diverse audience. In Toronto, the use of billboards and DOOH has become essential for brands looking to make a big visual impact. Billboard advertising rates and outdoor advertising costs can vary, but the effectiveness of such campaigns in airports and other strategic locations is undeniable.

The Benefits of DOOH Campaigns for Brands

DOOH campaigns offer several advantages over traditional advertising options. Below, we'll explore why investing in out of home advertising is an effective strategy for branding and raising brand awareness.

Greater Visibility and Reach

Using digital screens in high-traffic locations, such as airports, is an excellent way to ensure your message reaches a large audience. Billboards in Toronto have significant visibility, especially when used in locations like subway stations, buses, and in highway billboard advertising. The billboard advertising cost varies depending on the location, but the return on investment is typically high.

Dynamic and Flexible Advertising

One of the main benefits of DOOH campaigns is their flexibility. Unlike traditional billboards, digital ads can be updated in real time, allowing brands to adjust their message according to the context or time of day. This type of out of home marketing also allows for interactive elements, increasing engagement with the audience.

Long-Term Cost-Effectiveness

While outdoor advertising costs may seem high compared to other types of media, billboards for lease and bus stop shelter ads offer excellent value for money when considering long-term results. Brands that invest in outdoor advertising companies enjoy continuous visibility and presence, which traditional media campaigns can't match.

Outdoor Advertising Costs in Toronto

If you're considering investing in billboard advertising in Toronto, it's important to understand the billboard rental prices and how they compare to other types of out of home advertising.

How Much Does a Billboard Cost?

The cost of a billboard can vary based on location, campaign duration, and the type of advertising used. Digital billboards in high-traffic areas like Billy Bishop Airport tend to have higher prices due to their ability to generate more audience reach. However, the billboard advertising prices balance out with the visual impact and audience targeting capabilities.

Some estimates for billboard ad prices include:

• Billboard ad rates in high-demand urban areas like Toronto can range from $3,000 to $10,000 per month.
• Billboard rental prices in less crowded areas are usually more affordable, but they offer a smaller audience reach.

Why Choose Digital Outdoor Advertising?

DOOH campaigns are becoming increasingly popular due to their ability to personalize ads and adjust them in real time. Digital out of home advertising is more engaging and memorable for the audience, making it a highly effective option for brands looking to create impact. Additionally, out of home media campaigns allow brands to create unique experiences that go beyond simple ad viewing.

Conclusion

The Ordinary's campaign at Billy Bishop Airport demonstrates how a brand can use outdoor advertising in innovative ways to create impact and connect with its audience on a deeper level. The advantages of DOOH campaigns, such as flexibility, high visibility, and targeting capabilities, make them an excellent choice for brands looking to stand out in a competitive market.

If you're considering investing in outdoor advertising in Toronto or other markets, be sure to explore digital out of home options and compare billboard prices to find the best option for your budget and goals. Don’t underestimate the power of DOOH ads in your next campaign!

 

 

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