Summer's OOH: Engage, Innovate, and Sustain Impact

Summer, Best Served with Out of Home

Summer has arrived in the UK, bringing longer days and warmer weather, enticing audiences outdoors. For brands, this presents prime opportunities to engage with a receptive audience.

The Power of Out of Home Advertising

Out of Home (OOH) is a strategic choice, reaching 96% of the UK population weekly and preferred globally. We’ve crafted award-winning campaigns for over a decade, proving OOH’s effectiveness.

Leveraging OOH’s ACES

In 2024, OOH delivers across Audience, Creative, Effective, and Sustainable fronts, ensuring your media plan excels:

Audience Insights

Despite summer travel, domestic activity remains high year-round. Our data platform Ada reveals consistent audience engagement, with peak interest in hospitality and retail during summer.

Programmatic buys via Atlas amplify results:

• Double purchase consideration
• 15% more relevant engagement
• Triple purchase intent

Creative Impact

Break away from traditional billboards! Summer invites innovative special builds, murals, and interactive experiences. Research highlights up to 7x higher brand recall and significant emotional engagement.

Effective Strategies

Maintain presence in quieter seasons for cost-effective share of voice (SOV). Brands investing during lulls see long-term ROI benefits, supported by IPA research.

Sustainability Commitment

Align with consumer values: OOH supports public infrastructure and emits less carbon than other media. Embrace sustainability with every campaign.

Summer, Best Served with Out of Home

As summer unfolds, capitalize on OOH’s strengths to resonate with your audience effectively and sustainably.