Westfield and AKQA have expanded their festive campaign, ‘Creatures of Christmas’, with a very special guest: Disney’s beloved blue alien, Stitch. True to form, he has arrived with equal parts mischief and charm, shaking up the holiday season across Australia and New Zealand.
Stitch brings festive chaos to Westfield
Stitch has positioned himself at the heart of the campaign, adding playful energy to Westfield’s seasonal experiences. His antics bring a light-hearted twist to the holidays, capturing the whimsical, human side of the season.
A surprise debut at Bondi Beach
His first appearance came at Sydney’s Bondi Beach, where he was spotted bursting out of a crate and causing adorable mayhem among the Bondi Nippers. But the real show began when he set his sights on Santa’s grand arrival—crashing the moment in a way only Stitch could.
The Creatures of Christmas come to life
Stitch joins a lineup of funny and relatable characters who embody the wonderfully imperfect side of the holidays: the Once-a-Year Festive Chef, the Every-Angle Memory Maker, the Sneaky-Peek Gift Snooper, the Sleigh-All-Day Outfit Changer, and the Surf-Before-Santa Morning Ripper. Together, they bring warmth, humor, and familiarity to the season.
Why this collaboration works
Westfield’s marketing team expressed their excitement to welcome Stitch and celebrate the magic of the season with customers. Despite causing a little chaos at Bondi Beach, Stitch’s spirit of ‘ohana’ reinforces what matters most at this time of year—connection, joy, and shared moments.
Disney Consumer Products noted that Stitch remains one of their most beloved characters worldwide, making him a natural fit for a campaign built around heart and humor. His involvement brings Disney’s storytelling power into Westfield’s festive calendar, delivering memorable experiences across physical and digital channels.
A growing partnership between Westfield and Disney
‘Creatures of Christmas and Stitch’ is part of Westfield’s ongoing collaboration with Disney—an initiative focused on delivering immersive, fan-driven activations throughout the year. This holiday installment extends that partnership with a burst of mischief, magic, and character-driven delight.
FAQs about this campaign
What is Stitch’s role in Westfield’s Christmas campaign?
Stitch joins the ‘Creatures of Christmas’ cast, bringing playful chaos and heartwarming moments to Westfield destinations.
Where was Stitch first spotted?
At Sydney’s Bondi Beach, where he broke free of his crate and disrupted Santa’s expected arrival in classic Stitch fashion.
What is the ‘Creatures of Christmas’ campaign?
A festive initiative featuring humorous, relatable characters that celebrate the joyful chaos of the holiday season.
How does Disney fit into the campaign?
The collaboration is part of an ongoing partnership between Westfield and Disney to create immersive, fan-driven seasonal experiences.
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