Dunkin’ is lighting up the holiday season in the heart of New York City with its festive “Holidays Run on Dunkin’” campaign—now showcased across three of Times Square’s most iconic digital spectaculars.
The star of the show? Larger-than-life 3D Munchkins that bounce, spin, and celebrate the season in giant animated form, bringing playful energy to one of the world’s busiest advertising stages.
A holiday takeover in Times Square
By activating across multiple high-impact screens, Dunkin’ ensures its festive message reaches millions of passersby throughout the holiday season.
3D Munchkins steal the spotlight
The oversized Munchkins appear as hyper-real animated characters, creating an eye-catching moment that stands out even within Times Square’s vibrant digital landscape. Their scale and charm deliver instant delight and unmistakable brand recall.
Why this activation works so well
Times Square provides the ultimate canvas for immersive holiday storytelling. Dunkin’s 3D creative leverages depth, motion, and playful character design to create a standout seasonal moment that resonates on-site and across social media.
A bright, joyful entry into the holiday season
The campaign brings Dunkin’s holiday spirit to life in spectacular fashion—combining digital innovation with the charm of its most iconic treats. It’s festive, fun, and impossible to ignore.
Preguntas frecuentes
What is Dunkin’s holiday OOH activation in Times Square?
A festive takeover across three iconic digital spectaculars featuring enormous 3D Munchkins as part of the ‘Holidays Run on Dunkin’’ campaign.
What makes the 3D Munchkins special?
Their oversized, lifelike animations create a sense of depth and playfulness that stands out amid Times Square’s high visual noise.
Why Times Square for this activation?
Times Square offers unmatched foot traffic, visibility, and cultural relevance—making it the perfect stage for holiday OOH domination.
How does this campaign enhance Dunkin’s holiday message?
The larger-than-life 3D visuals amplify the joyful spirit of the brand and reinforce Dunkin’s festive presence during the holidays.
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