December 2025 — For decades, McDonald’s has been a familiar partner to families: birthday parties, play areas, Happy Meal™ toys, and books that shape childhood memories.
But today, the definition of “family” has evolved—and McDonald’s France is embracing that shift. With 1 in 3 French people owning a dog, pets have become central members of the household. For many, leaving them out simply isn’t an option.
Among Gen Z, the bond is even stronger: nearly one in two say their pet is the most important living being in their life (Mars Global Pet Parent Study, 2024). It’s love on four paws—and McDonald’s understands it perfectly.
Why launch a dog toy collection?
McDonald’s France and DDB Paris saw an opportunity to celebrate this new generation of pet parents in a way only the brand could—through a playful, generous initiative rooted in McDonald's joyful DNA.
Introducing Happy Doggy: McDonald’s first-ever toy line for dogs
The Happy Doggy operation brings to life a set of four exclusive toys inspired by the McDonald’s universe: the Chauss’Pom, Fly’Bun, Sundae’Ball, and Fun’Fries. A collection designed to make France’s dogs—and their humans—completely bark with joy.
“A first McDonald’s toy is always something special. We wanted pet parents to share that moment too—with the companions who bring loyalty and affection every day,” says Jean-Guillaume Bertola, Chief Marketing Officer of McDonald’s France.
A partnership built on cultural insight
For 15 years, the collaboration between McDonald’s France and DDB Paris has thrived on a simple principle: observe how society evolves, then transform those learnings into ideas that feel universal, warm, and unmistakably McDonald’s.
A nationwide launch across every major media channel
The Happy Doggy campaign runs across TV, DOOH, OOH, digital audio, and social media—ensuring every pet parent in France encounters the initiative. A limited-time celebration reminding everyone that nothing hits quite like a first McDonald’s toy… even for dogs.
FAQs about this campaign
What is McDonald’s France’s Happy Doggy initiative?
Happy Doggy is the first McDonald’s toy collection created specifically for dogs, celebrating modern pet parents and the emotional bonds they share with their pets.
Why did McDonald’s create toys for dogs?
With 1 in 3 French people owning a dog—and nearly half of Gen Z saying their pet is the most important being in their life—McDonald’s wanted to acknowledge and celebrate this evolving family dynamic.
What toys are included in the Happy Doggy collection?
The collection features four McDonald’s-inspired dog toys: the Chauss’Pom, the Fly’Bun, the Sundae’Ball, and the Fun’Fries.
How does this campaign align with McDonald’s brand DNA?
McDonald’s has always created moments of joy for families. Happy Doggy extends this tradition to pet parents, allowing them to share their first 'McDonald’s toy moment' with their dogs.
Where and when is Happy Doggy available?
The limited-time collection launched on November 27 across McDonald’s restaurants in France, supported by a national campaign on TV, OOH, DOOH, digital audio, and social.
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