OOH of the Day — Millions of students across the UK are starting their university journeys, ready for independence, new experiences, and lifelong friendships. To mark this exciting moment, Snapchat has launched ‘Say it in a Snap’ 🚗💛
What is ‘Say it in a Snap’?
An OOH campaign designed to celebrate moments of connection between students and their friends and families back home, as they step into a new stage of life.
Who created the campaign?
The initiative was built in collaboration with talented students from Norwich University of the Arts and Ravensbourne University London. Their creativity helped shape how Snapchat’s visual language comes alive in public spaces.
Why does this matter for Snapchat?
At the heart of Snapchat are Snaps—a visual language used billions of times every single day. With this campaign, those little moments of connection are extended into OOH, creating visibility beyond the screen.
What role does Nando’s play?
As part of the rollout, Snapchat partnered with Nando’s UK & IRE—an essential stop for every Freshers Week. The collaboration brings cultural relevance to the campaign and deepens its resonance with students.
FAQs about this campaign
What is Snapchat’s ‘Say it in a Snap’ campaign?
An OOH campaign celebrating moments of connection for students starting university, created with UK art and design students.
Who collaborated on the campaign?
Students from Norwich University of the Arts and Ravensbourne University London worked alongside Snapchat.
What role does Nando’s play in the campaign?
Nando’s UK & IRE partnered with Snapchat as part of the Freshers Week activations.
Why is this campaign relevant for OOH?
It takes Snapchat’s core product—Snaps—and scales them into city streets, reinforcing visibility and real-world connections.
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