With Movies Make Christmas, Sky Cinema ROI leans into a simple truth: for many households, Christmas doesn’t start with the tree or the lights, it starts when the festive films come on. Iconic moments from Elf, It’s a Wonderful Life, Wonka and The Holiday become both emotional cues and creative building blocks for the campaign.
At the heart of the platform sits “The Little Girl”, a warm Christmas spot where a young heroine absorbs lines and scenes from classic movies and uses them as courage to invite a friend to the cinema. That narrative becomes the anchor for a wider system that stretches across TV, digital and, crucially, OOH.
Movies Make Christmas: from living room to street
Rather than treating the TV film as a one-off, Sky Cinema extends the story into the real world. The Movies Make Christmas platform is supported by a large-scale media plan that includes out-of-home and DOOH, ensuring that the same movie moments viewers see on-screen also appear on billboards, large formats and digital screens across the Sky UK & Ireland footprint.
‘The Little Girl’: a mini Christmas movie about Christmas movies
In the hero film, the audience watches the girl as she decorates the tree with her mother while Elf plays, lies on her bed with her dog to It’s a Wonderful Life, and mouths along to Wonka and The Holiday. Each scene stacks up the courage she needs to speak up. When she finally asks a classmate to the cinema—Vue tickets in hand—the campaign’s promise lands: Movies make Christmas, and they also make connection possible.
For Sky Cinema ROI, this story translates into a clear message on every touchpoint: the right film at the right time can change how you feel, whether you’re at home or walking past a festive OOH site in December.
OOH as a festive stage for Sky Cinema ROI
The out-of-home layer gives the platform physical scale. Large-format billboards and digital screens echo the film creative with bold copy lines, key visuals from classic titles and clear calls to tune in. In busy pre-Christmas streets and retail corridors, these placements work like visual trailers—reminding people of the films they love and the new releases waiting on Sky Cinema.
For a market like ROI, where December footfall spikes in city centres and high streets, this OOH investment turns Sky Cinema into part of the seasonal landscape, not just another logo in a TV break.
Value, partnership and a clear festive role
The platform also highlights Sky’s partnership with Vue cinemas, where customers can access free tickets and enjoy big-screen releases alongside the extensive on-demand line-up at home. That combination—cinema nights out plus streaming nights in—positions Sky Cinema as a complete festive movie hub.
Taken together, Movies Make Christmas for Sky Cinema ROI isn’t just a slogan. It’s a full ecosystem where film, OOH, and added value offers work in sync to make one of the most crowded seasons feel more emotional, more cinematic and more memorable.
Preguntas frecuentes
What is Sky Cinema’s ‘Movies Make Christmas’ platform?
It’s a festive brand platform that celebrates how iconic movie moments make Christmas feel special, using films, storytelling and multi-channel media to remind viewers that movies sit at the heart of the season.
How does ‘The Little Girl’ spot connect to Movies Make Christmas?
The Christmas advert follows a young girl who takes inspiration from classic festive films like Elf, It’s a Wonderful Life, Wonka and The Holiday to find the courage to invite a friend to the cinema, embodying the idea that movies create confidence, connection and magic.
What role does OOH play in the Movies Make Christmas campaign?
Large-scale OOH and DOOH placements extend the campaign beyond TV and digital, turning key city sites into reminders of Sky Cinema’s festive line-up and reinforcing the ‘Movies Make Christmas’ message in high-traffic environments.
How does the campaign add value for Sky Cinema ROI customers?
As part of the wider initiative, Sky Cinema highlights access to a deep catalogue of festive favourites and new blockbusters, alongside added value through free Vue cinema tickets—making it easier to enjoy movies both at home and on the big screen.
Who created and managed the Movies Make Christmas campaign?
The creative platform and Christmas films were developed by Sky Creative, Sky’s in-house agency, with media planning and OOH handled in partnership with Rapport and EssenceMediacom across the UK & Ireland.
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