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RMH Transforms Media Channels into Pillow Forts

RMH's Innovative Outdoor Advertising Campaign

Outdoor advertising campaigns have proven to be a powerful tool for connecting with audiences and delivering impactful messages. A prime example is the recent Ronald McDonald House (RMH) campaign, which transformed public spaces into pillow forts to promote its charitable cause. This strategy utilized billboards, DOOH, and influencer collaborations to expand its reach and engage the public.

OOH Strategy: Creativity and Visual Impact

The use of out of home advertising (OOH) in this campaign was key to capturing public attention. Billboards were strategically placed in high-traffic areas and commercial zones, along with bus stop advertising and transit shelter ads in pedestrian-heavy locations. These tools helped RMH achieve greater visibility and brand recall.

DOOH: Innovation in Digital Outdoor Advertising

The incorporation of DOOH ads (Digital Out Of Home) reinforced the campaign’s impact. Digital screens in shopping malls and main avenues displayed emotional messages and interactive videos encouraging donations. This type of strategy enhances campaign effectiveness by allowing real-time updates and message segmentation based on location and audience.

Relationship with Outdoor Advertising Costs

One of the key factors in any advertising strategy is the budget. Investing in billboard advertising and other OOH formats varies depending on location and the type of media used. In cities like Toronto, billboard advertising prices can range from thousands of dollars per month, depending on the location and size of the ad. Below are some average costs:

  • Billboard advertising Toronto: From $3,000 to $50,000 per month, depending on location and traffic.

  • Bus shelter advertising: Around $500 to $5,000 per month, depending on reach and demand.

  • DOOH ads: Generally more expensive due to their flexibility and dynamism, with rates exceeding $10,000 per month.

  • Highway billboard advertising: Can reach $30,000 per month in premium, high-traffic locations.

Benefits of Outdoor Advertising for Charitable Organizations

For foundations like RMH, using outdoor advertising is an effective strategy to raise awareness and encourage public participation. By combining billboards, bus ads, and digital out of home media, they can capture a broad audience’s attention, generating greater impact and engagement with the cause.

Conclusion

The RMH campaign is an excellent example of how outdoor advertising can be used for charitable purposes. Through a combination of OOH advertising, DOOH ads, and a creative execution, they effectively conveyed their message. With a well-planned investment in billboard rental, transit advertising, and other formats, brands can maximize their impact and reach a wider audience, proving that outdoor advertising remains one of the most effective strategies today.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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