Successful Outdoor Advertising Strategies: The Case of PC Optimum

Outdoor Advertising and Its Advantages in Modern Campaigns

Outdoor advertising is one of the most powerful and versatile tools in today’s marketing landscape. From billboards to digital out of home (DOOH) displays and bus stop ads, this form of communication allows brands to reach a wide audience directly and effectively. PC Optimum, the popular loyalty program in Canada, has executed outdoor advertising campaigns with great success, especially in strategic locations like Toronto’s Union Station and the Gardiner Expressway.

What is Outdoor Advertising or OOH Advertising?

Outdoor advertising, also known as out of home (OOH) advertising, includes all promotional media found in public spaces, from billboards and digital spectaculars to bus shelter ads and transit stations. These ads are designed to capture the attention of thousands of people daily, especially in high-traffic areas like Toronto, where PC Optimum has capitalized on impactful placements.

PC Optimum’s Strategies in Outdoor Advertising

One of PC Optimum’s most notable strategies has been dominating Union Station in Toronto. As one of Canada’s busiest train stations, Union Station is a key hub for urban transit. PC Optimum placed billboards in strategic spots throughout the station, achieving high visibility for its campaign. Massive ads in high-traffic locations like this guarantee a constant stream of potential customers, leading to greater brand exposure and an association with the vibrant urban scene.

Another outstanding aspect of PC Optimum’s campaign is the use of digital superboards along the Gardiner Expressway. These digital billboards are ideal for capturing the attention of drivers and pedestrians alike. Digital superboards enable dynamic and updatable ads, meaning that content can be adapted in real-time, providing a unique visual impact. DOOH campaigns in key locations like these are especially effective in reaching a constantly moving audience. By using eye-catching ads with clear offers, like PC Optimum’s “Moredays” promotion, they connect with their audience in a highly effective way.

Types of OOH Ads Used by PC Optimum

PC Optimum has employed a mix of traditional and digital OOH formats to maximize its impact in Toronto:

1. Billboards: Strategic placements along Toronto's highways, such as the Gardiner, ensure high visibility. Using billboard rentals in high-traffic locations allows PC Optimum to reach a massive audience. These billboards are a cost-effective choice for brand exposure, while placement in premium locations also influences billboard advertising rates and the billboard cost.

2. Bus Stop and Shelter Ads: In addition to billboards, PC Optimum employs bus stop ads and bus shelter ads to target areas with heavy foot traffic. Bus stop advertising is a low-cost yet highly effective method for repeated exposure to pedestrians and commuters alike.

3. Transit Station Advertising: Transit stations are ideal locations for OOH ads. Transit ads and transit shelter ads offer wide reach and continuous visibility, ensuring that the brand remains top of mind for commuters.

How Much Does Billboard Advertising Cost?

The billboard advertising cost can vary widely depending on location and format. In a busy city like Toronto, billboard ad prices and billboard rental costs can range from several thousand dollars per month. Factors influencing billboard rates include:

• Location: High-traffic areas like downtown Toronto or major highways come with a higher billboard cost.
• Size and Format: Digital billboards and digital superboards are generally more expensive than traditional billboards due to the dynamic content they offer.
• Duration: Long-term leases often come with discounted billboard ad rates.

For a more accurate estimate of billboard advertising cost, several outdoor advertising companies provide customized quotes based on the specific goals of a campaign.

Benefits of DOOH in Modern Outdoor Advertising Campaigns

PC Optimum’s campaigns show the power of billboards and digital superboards in a vibrant urban environment. Key advantages of DOOH advertising include:

• Massive Reach: OOH ads allow brands to reach a broad audience.
• Visual Impact: Digital out of home ads offer a modern and dynamic visual appeal.
• Content Flexibility: Real-time updates in digital ads provide great versatility.
• Brand Positioning: Strategic placement in key locations strengthens brand perception.

PC Optimum’s campaign stands out not only for its creativity but also for its strategic use of high-impact locations, maximizing reach and effectiveness. The combination of digital and traditional outdoor media reinforces their visibility and engagement across a variety of outdoor advertising channels, making their strategy a great example of successful OOH advertising.

 

 

 

 

Why choose BMOutdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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