NikeSKIMS: A New System of Activewear
Article: NikeSKIMS: A New System of Activewear • 2025-09-26 • 3 min read • By Valentina G.

NikeSKIMS: A New System of Activewear

OOH Print Behavior Change
Quick Answer: NikeSKIMS arrives as a no-compromise activewear system—purpose-built with one-of-a-kind fabrics and innovative technology, uniting performance and style.

NikeSKIMS is here. A new brand for those who refuse to compromise. It introduces a system of activewear built with one-of-a-kind fabrics and innovative technology—so you never have to choose between performance and style again.

What does “no-compromise” really mean?

It means engineered garments that deliver support, breathability, and comfort without sacrificing silhouette. Technical performance and design sophistication coexist in a single system.

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Una publicación compartida por New Tradition (@newtraditionmedia)

Why a “system” of activewear?

Pieces are designed to work together—layering, fit, and fabric performance align across the range. The result is a modular wardrobe that moves from training to everyday wear seamlessly.

What’s special about the fabrics?

One-of-a-kind materials and innovative construction aim to elevate stretch, recovery, and moisture management—keeping form and feel sharp during high-intensity movement and daily use.

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Who is NikeSKIMS made for?

For people who expect performance at the gym and polish on the street. The collection serves those who won’t trade function for fashion—or fashion for function.

Written by: Valentina G.  •  Reviewed by: Ed Saenz, CEO — BM Outdoor

FAQs about this campaign

What is NikeSKIMS?

A new activewear brand and system that combines performance engineering with fashion-forward design—removing the trade-off between function and style.

What makes the collection different?

One-of-a-kind fabrics and innovative construction intended to deliver support, breathability, and comfort while maintaining a refined aesthetic.

Who is NikeSKIMS for?

People who want technical performance and elevated style in the same kit—from training sessions to everyday wear.

How is it positioned?

As a ‘no-compromise’ activewear system that integrates material innovation with design details for a premium feel and fit.

Where does it fit in the sportswear landscape?

In the tech-forward athleisure space, bridging high-performance needs with lifestyle versatility.

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Summary: Red Bull’s Building Drop at CAFF elevates Porto Alegre onto the global stage—transforming a building into a cultural landmark through skate, spectacle, and OOH impact.NikeSKIMS reframes activewear as an integrated system—engineered so you never have to choose between function and fashion.
#NikeSKIMS #Activewear #Performance #Style #Innovation

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