Get in, @lemme lovers — we’re going green!! Lemme brought Greens to the streets with a bold truck-side OOH that reads: “We did what kale couldn’t.” Big pack. Bigger attitude. And a clear path to purchase via TikTok Shop — New Arrivals.
What’s the idea?
Turn a city route into a moving launch pad. The truck functions as a rolling billboard, delivering playful copy and an oversized bottle visual that’s easy to capture and share.
Why it works
The line is competitive and memorable; the pack shot is unmistakable. Together they create instant legibility at curbside distance—no overthinking required.
From street to shop
With TikTok Shop — New Arrivals on the creative, discovery flows straight to checkout. That signal bridges awareness and action in a single glance.
Playbook takeaway
Lead with the product, keep the line short, and add a commerce cue. Mobile OOH + social storefronts = a fast path from see to try.
FAQs about this campaign
What’s the OOH execution?
A truck-side mobile billboard featuring a large Lemme Greens bottle and the headline “We did what kale couldn’t.”
Why use a mobile board?
Mobility adds reach across neighborhoods and events, creating repeated encounters and fresh photo backdrops.
How does it connect to commerce?
The creative includes “TikTok Shop — New Arrivals,” steering interested viewers directly to a shoppable destination.
What makes the message effective outdoors?
It’s short, playful, and product-first: a clear pack shot with a confident line that lands in a glance.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
