Netflix’s ‘Next on Netflix’ Tarot Card Campaign Explained

For the ‘Next on Netflix’ 2026 Design Edition, Netflix faced a familiar challenge: how do you promote titles that won’t launch for months—when there’s no key art, no trailers, and no finished stills?

The answer was anything but safe. Instead of waiting for assets, Netflix designed an entire system—50 custom tarot cards, each one mapped to a title from its 2026 slate.

When constraints become the creative idea

With only a slate and a deadline, the team reframed promotion as prediction. The tarot cards became a symbolic way to “read” what Netflix has coming next—turning uncertainty into intrigue.

A design system built to travel globally

Netflix partnered with Los York and illustrator Maria Contreras to bring the deck to life. Beyond visual style, the team developed a full system—layout, typography, color rules, motion behavior, and flexibility— so local teams worldwide could activate the idea consistently, without diluting it.

OOH that feels like a ritual, not an ad

In the U.S., the campaign moved into the physical world with 3D billboards in New York and Los Angeles, plus tear-away OOH where fans could literally pull their favorite tarot card off the wall. The goal was clear: it should feel like getting a tarot reading—discovering your Netflix future—rather than walking past another poster.

From launch film to stunts and digital

The tarot cards became the backbone of the entire campaign ecosystem—appearing in the launch film, outdoor executions, physical stunts, and digital activations. What started as a design solution evolved into one of Netflix’s most ambitious global campaigns to date.

Why this campaign stands out

‘Next on Netflix’ proves that anticipation can be designed. By turning future content into an interactive, collectible experience, Netflix didn’t just announce what’s coming— it invited audiences to participate in the mystery of it.