Illinois Lottery enciende literalmente las calles con su campaña Hot Wins “Get Fired Up”, un takeover de marquesinas que convierte los shelters de Chicago en instalaciones repletas de llamas para promocionar Fast Play Hot Wins, el juego con sorteos cada 4 minutos.
What makes Hot Wins such a standout OOH activation?
The shelters feature 3D flame toppers, full vinyl wraps, bold red-yellow color palettes, and playful “Get Fired Up” messaging. It’s a loud, high-energy execution that instantly communicates urgency and fun—perfect for a fast-paced lottery game.
How is the shelter transformed?
The Illinois Lottery takeover includes flame-shaped cutouts on the roofline, 360° interior and exterior wrapping, QR codes for retailer lookup, and complete product info for Fast Play Hot Wins. The execution uses JCDecaux Chicago shelters, known for their large format and long dwell times.
Why Chicago—and why transit OOH?
Transit shelters offer nonstop pedestrian flow and excellent visibility. With Chicago’s dense urban commute, custom shelters allow the brand to dominate the environment and deliver the “every 4 minutes” message to a massive audience throughout the day.
How does this mirror OOH fundamentals?
Just like premium OOH, the takeover is built on simplicity, repetition, and disruption. It captures attention in seconds, builds recall with color and motion-like flames, and invites immediate action through QR codes directing users to nearby retailers.
FAQs about this campaign
What is Illinois Lottery’s Hot Wins campaign?
It’s a fiery OOH takeover using full shelter wraps and flame-themed 3D elements to promote the Fast Play Hot Wins game.
What makes Hot Wins different?
The game offers new Fast Play draws every 4 minutes, and the campaign uses bold, high-energy visuals to communicate urgency.
Where is the campaign running?
In high-traffic transit shelters across Chicago through a JCDecaux media takeover.
Why use a shelter takeover?
Shelters offer long dwell time and immersive visibility, turning the space into a full brand experience.
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