This concept led to the creation of Hinge: Red Flags 🚩 — a playful idea exploring what would happen if the dating app allowed users to highlight their red flags right on their profile.
Instead of hiding flaws, the feature embraces them: quirks, habits, chaos, and all the things that make us imperfectly human. And if Hinge is “the dating app designed to be deleted,” maybe showing our red flags helps people delete it a little faster.
Why create a feature around red flags?
Because dating becomes easier when people lead with honesty. Red Flags turns imperfections into connection points, making it simpler to match with people who truly get you.
How the idea takes shape across product and OOH
Although conceptual, the project imagines how the feature would live inside the app: toggles, prompts, profile badges and UI tags designed to make red flags feel humorous, not heavy.
Beyond product design, the idea expands into OOH mockups — street posters, digital boards and playful city takeovers that pair real red flags with big visual personality.
A creative experiment built just for fun
This project wasn’t commissioned or official; it was created simply for exploration. Designing the feature, imagining the campaign ecosystem and visualizing how it could show up in real life was the most enjoyable part.
Why Red Flags works as a creative platform
Because it’s honest, self-aware and instantly relatable. It taps into dating culture, meme culture and real-life imperfections — all in a way that feels fun, visual and made to be shared.
FAQs about this campaign
What is the Hinge: Red Flags concept?
It’s a conceptual feature where users can display their red flags directly on their dating profile—encouraging honesty, humor and self-awareness.
Is this an official feature from Hinge?
No. It’s a personal creative project developed for fun to explore how the idea could translate into product UI, mockups and OOH.
How would Red Flags help users match better?
By leading with imperfections, users connect with people who genuinely understand them—reducing mismatches and making conversations more real.
How does this relate to OOH?
The concept extends into playful OOH executions, imagining how bold red flags could live on streets, posters and digital screens.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
