The holiday season can be the most wonderful time of the year — but also the busiest. Coca-Cola’s “Refresh Your Holidays” campaign invites everyone to pause, savor the moment, and rediscover joy with every sip. From heartwarming storytelling to immersive experiences, the campaign brings the magic of the season to life in ways that uplift and inspire human connection.
Why does Coca-Cola want you to ‘refresh’ the holidays?
Instead of adding more noise to an already crowded season, “Refresh Your Holidays” focuses on something simple: taking a moment to breathe, be present, and share a Coke. The campaign reframes holiday rush as an opportunity to slow down and reconnect with the people who matter most.
How does “Refresh Your Holidays” come to life?
Coca-Cola brings the idea to life through a mix of emotional storytelling and real-world experiences. Festive films, social content, and brand activations are paired with immersive touchpoints—like pop-ups, sampling moments, and holiday-themed experiences—that turn everyday spaces into warm, inviting scenes.
What role does OOH play in the campaign?
Like the best OOH, “Refresh Your Holidays” shows up where people already are—on their commute, in city centers, near shopping districts, and at transit hubs. Simple, uplifting messages on billboards and street furniture act as invitations to pause, smile, and share a Coke, extending the campaign’s emotional impact into the physical world.
What can brands learn from “Refresh Your Holidays”?
Coca-Cola’s approach proves that seasonal campaigns don’t have to shout to be memorable. By combining human-centered storytelling with smart use of OOH and experiential media, “Refresh Your Holidays” creates moments that feel personal, relatable, and worth sharing—on and offline.
FAQs about this campaign
What is Coca-Cola’s “Refresh Your Holidays” campaign about?
It’s a seasonal brand platform that invites people to pause, savor a Coke, and rediscover joy during the busiest time of the year through emotional storytelling and immersive experiences.
How does “Refresh Your Holidays” show up in the real world?
The campaign appears through film, social content, pop-up experiences, and OOH executions that bring festive visuals and warm messages into everyday spaces.
What role does OOH play in the campaign?
OOH acts as a physical reminder to slow down—using billboards, transit, and street furniture to deliver simple, uplifting prompts to share a Coke and reconnect.
Why is the campaign relevant for brands and marketers?
It shows how combining emotional storytelling with place-based media can cut through seasonal noise, build brand love, and create memorable, shareable holiday moments.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
