Guillermo del Toro’s Frankenstein—which recently premiered in select theaters and will arrive on Netflix on November 7, 2025—has employed a wide range of promotional tactics, from digital campaigns to large-scale experiential displays.
Tiffany & Co. brings Frankenstein to Fifth Avenue
In collaboration with Tiffany & Co., the brand’s Fifth Avenue flagship in New York unveiled five window installations inspired by the film. Each display recreated key scenes, including Victor Frankenstein’s laboratory and icy Arctic landscapes—a rare crossover between luxury retail and cinematic design.
Halloween weekend: IMAX screenings and drone shows
During Halloween weekend in Hollywood, IMAX screenings sold out quickly, offering fans a fully immersive gothic experience. Attendees received limited-edition popcorn buckets and collector posters, while themed drone shows filled the sky—bringing the monster to life above the city.
Festival presence from Venice to Morelia
Official Frankenstein posters and collectible merchandise were distributed at major international festivals such as the Venice International Film Festival, the Toronto International Film Festival (TIFF), and Mexico’s Morelia International Film Festival. The presence underscored Netflix’s commitment to theatrical scale and artistic prestige.
Visual identity and scale define the campaign
The marketing focuses on the film’s grand visual design—including a full-scale laboratory and ship built for the production—alongside Jacob Elordi’s creature portrayal and a powerful ensemble led by Oscar Isaac, Mia Goth, and Christoph Waltz. Every activation reflects Del Toro’s vision of Frankenstein as both myth and art.
From the glow of Tiffany windows to the roar of IMAX crowds, Frankenstein’s campaign transforms horror into high art—proving that great stories live beyond the screen.
FAQs about this campaign
What kind of marketing did Guillermo del Toro’s Frankenstein use?
The campaign blended digital and physical activations, including Tiffany & Co. window installations, IMAX events, and festival appearances.
Where were the Tiffany & Co. displays located?
At the flagship Tiffany & Co. store on Fifth Avenue, New York City, featuring five cinematic window scenes.
Were there any outdoor or OOH elements?
Yes, physical installations, immersive displays, and projection events acted as experiential OOH activations tied to the film’s aesthetic.
Who stars in the film?
The cast includes Oscar Isaac, Mia Goth, Christoph Waltz, and Jacob Elordi as the Creature.
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