Coffee Crisp's Unique Cross-Border Ad Campaign

An Innovative Approach to Outdoor Advertising

Coffee Crisp, a renowned Canadian brand, recently launched an exciting activation designed to showcase its unique brand identity. This outdoor advertising campaign, executed by Cossette, featured a vending machine strategically placed at the Canada-U.S. border crossing at Peace Arch Park in Vancouver. The innovative activation allowed Canadians to invite their U.S. neighbors to receive a free Coffee Crisp chocolate bar.

This creative campaign was promoted extensively on social media, generating significant buzz and public relations. By leveraging a billboard and social media platforms, Coffee Crisp effectively captured the essence of outdoor advertising and its power to create memorable brand experiences.

Reinforcing Brand Identity Through Unconventional Methods

According to Nestlé Canada’s marketing leader, Riona Coller, the activation was not just about giving away chocolate but also about underscoring Coffee Crisp’s distinctive identity as an unconventional Canadian treat. "Coffee Crisp has been defying regular coffee since 1938: in taste, texture, flavor combination, and temperature. Our brand thrives on being unconventional. Furthermore, in a world where you can find most coffee and chocolate brands anywhere, Coffee Crisp remains uniquely Canadian," Coller emphasizes.

The campaign’s focus on Canada’s renowned friendliness and its ability to foster a renewed appreciation for Coffee Crisp beyond seasonal occasions like Halloween showcases the effectiveness of dooh (Digital Out Of Home) advertising. By placing the vending machine at a high-traffic location, the brand reached both Canadian and U.S. audiences, enhancing its brand visibility and impact.

The Benefits of Outdoor Advertising Campaigns

This cross-border activation demonstrates several advantages of outdoor advertising:

1. Enhanced Brand Visibility: Strategically placed billboards and activations in high-traffic areas ensure that the brand reaches a broad audience.
2. Unique Engagement Opportunities: Interactive campaigns, like the vending machine, create memorable experiences that strengthen brand identity.
3. Social Media Buzz: Leveraging social media to promote outdoor campaigns amplifies reach and engages with both local and international audiences.

Overall, Coffee Crisp’s activation illustrates how outdoor advertising companies can utilize innovative methods to create impactful campaigns. It highlights the importance of creativity and strategic placement in enhancing brand presence and generating consumer enthusiasm.

By connecting with audiences through engaging and unconventional means, brands can effectively reinforce their identity and stand out in a crowded marketplace.