OOH of the day: Netflix — “Steve”
Across Glasgow, Manchester, Hackney, and Wandsworth, vibrant murals appeared promoting Netflix’s new movie “Steve” — a raw, chaotic story unfolding over 24 hours in the life of a boarding school headmaster for troubled young men.
Murals that speak louder than billboards
These street-level pieces bring scenes and emotion from the film into the real world, proving that murals can do more than decorate — they can tell stories. Each wall becomes a chapter, blending art, narrative, and environment.
Who is behind ‘Steve’?
The film, directed by Belgian filmmaker Tim Mielants, follows a single day in the life of Steve — head of a boarding school navigating chaos, emotion, and humanity. Mielants brings empathy and realism to the story, mirrored in the mural art’s textures and imperfections.
Murals as storytelling media
The campaign blurs the line between film promotion and public art. Each mural acts as a teaser — not with logos or taglines, but emotion and curiosity. It’s OOH that builds connection rather than interruption.
More than decoration — murals that move culture
As Netflix continues to explore creative OOH, ‘Steve’ stands out for using walls as narrative canvases. It’s a reminder that the best out-of-home campaigns, like the best films, leave a mark long after the credits roll.
Murals add color and character to a city — but the best ones do more: they tell stories, connect communities, and turn ordinary walls into moments of reflection and emotion.
FAQs about this campaign
What is Netflix’s ‘Steve’ about?
‘Steve’ follows a chaotic 24 hours in the life of a headmaster at a boarding school for troubled young men, directed by Belgian filmmaker Tim Mielants.
Where did the murals appear?
In Glasgow, Manchester, Hackney, and Wandsworth — four U.K. cities chosen for their cultural and visual diversity.
Who directed the movie?
Tim Mielants, known for his distinct visual storytelling and character-driven direction.
How does this relate to OOH?
The murals serve as narrative extensions of the film, showing how out-of-home media can create emotional connection and cultural relevance.
Why do murals matter in OOH?
They go beyond decoration — telling stories that add personality and identity to urban spaces while promoting meaningful messages.
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